Director of Digital Marketing

At NAYA, we're on an exciting journey—growing quickly, sharing authentic, fresh, and nutritious Middle Eastern flavors, and building a brand that people genuinely love. Our mission to build genuine connections through the Middle Eastern flavors that nourish and inspire us. Director of Digital Marketing Overview We're looking for an innovative, analytical, and guest-obsessed Director of Digital Marketing to lead our digital marketing strategy and accelerate growth across every digital touchpoint. This leader will drive guest acquisition, loyalty, retention, and revenue through best-in-class digital campaigns, performance marketing, CRM, and eCommerce. You'll combine creativity with data, building strategies that strengthen our brand while delivering measurable business results. How You'll Impact Drive Digital Growth Develop and execute NAYA's digital marketing strategy to drive guest acquisition, frequency, and lifetime value. Own digital revenue growth across online ordering, catering, loyalty, gift cards, and third-party partners. Identify emerging digital opportunities that strengthen NAYA's competitive position. Performance Marketing Lead paid media strategy across search, social, display, video, and emerging digital channels. Optimize marketing investments through continuous testing, measurement, and campaign optimization. Manage agency relationships and marketing budgets to maximize return on investment. CRM & Loyalty Own guest lifecycle marketing including email, SMS, push notifications, and loyalty communications. Develop personalized campaigns that increase engagement, retention, and guest frequency. Leverage customer segmentation and behavioral data to deliver highly relevant messaging. Website & Digital Experience Oversee NAYA's website, digital ordering experience, and guest journey across owned channels. Partner with Technology and Operations to continuously improve the online ordering experience, increase digital sales, and simplify the guest journey. Ensure brand consistency and exceptional guest experiences across every digital touchpoint. Analytics & Insights Establish KPIs and dashboards that measure campaign performance, guest acquisition, retention, and digital sales. Use A/B testing and experimentation to continuously improve marketing effectiveness. Brand & Content Partner with Brand Marketing and Creative teams to bring campaigns to life across digital channels. Ensure all digital content reflects NAYA's voice, mission, and brand standards. Support new restaurant openings, product launches, and seasonal campaigns with integrated digital marketing. Cross-Functional Leadership Build strong partnerships across Marketing, Operations, Technology, Culinary, Finance, and agency partners to execute integrated digital marketing initiatives. Lead cross-functional projects from planning through execution, ensuring initiatives are delivered on time, on budget, and with measurable business impact. Serve as the digital marketing expert, influencing stakeholders and aligning teams around strategies that enhance guest engagement and drive business growth. What You'll Bring Experience Bachelor's degree in Marketing, Business, Communications, or a related field. 8+ years of progressive digital marketing experience with at least 3 years leading teams. Experience in restaurant, hospitality, retail, consumer brands, or multi-unit businesses strongly preferred. Proven success managing significant digital marketing budgets and delivering measurable business growth. Technical Expertise Deep knowledge of paid search, paid social, SEO, CRM, email marketing, SMS, and digital analytics. Experience with loyalty platforms (Spendgo preferred), online ordering ecosystems, Google Analytics, Meta Ads Manager, Google Ads, and marketing automation platforms. Strong understanding of guest acquisition, attribution, conversion optimization, and lifecycle marketing. Strategic thinker with strong business acumen. Leads with humility and a “roll-up-your-sleeves mindset”, actively contributing to day-to-day execution while inspiring others toward exceptional results. Exceptional project management and organizational skills. Strong communication and presentation skills. Collaborative leader who builds strong cross-functional partnerships. Comfortable working in a fast-growing, entrepreneurial environment. You’ll Love Working at NAYA We believe great people deserve great rewards. NAYA offers a comprehensive and people-focused benefits package designed to support you at work and beyond, including: Annual bonus opportunity Medical, dental, and vision insurance Company‑paid life insurance 401(k) with company match Generous Paid Time Off Paid holidays Complimentary NAYA meals A collaborative, passionate, and purpose‑driven culture Naya is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status. #J-18808-Ljbffr