Assistant Director, Social Media

Job Title Assistant Director, Social Media Department Advancement Digital Content Worker Type Regular Pay Type Salary Position Salary Minimum $48,000 Position Salary Maximum $52,000 Salary will be commensurate with the level of the position, education, and experience. Scheduled Weekly Hours 40 Benefit Eligible Yes Screening Date 2026-07-10 Job Description Summary The Assistant Director, Social Media serves as the day-to-day manager and content lead for the Division of University Advancement’s social media presence, with a strong focus on Miami University’s alumni-facing accounts. This role is responsible for creating engaging, platform-optimized content, actively managing online communities, and staying ahead of emerging social media trends to enhance alumni engagement and connection. Job Description As part of the Multi-Channel Creative team, the assistant director will report directly to the Associate Director, Multi-Channel Creative, and collaborate closely with designers, writers, and marketing strategists to develop compelling storytelling that highlights alumni experiences, promotes key initiatives, and strengthens the Miami alumni community. This is a full-time, fixed-term position supported by limited-term funding currently available through June 30, 2030. Continuation beyond that date will depend on available funding and business need. Miami University is a public university founded in 1809 with over 240,000 alumni and 20,000 enrolled students. With its close proximity to the city of Cincinnati, a nationally recognized excellence in undergraduate education, and a tremendously loyal alumni base, there is a significant opportunity to increase fundraising support from alumni, friends, and partners, as well as enhance alumni engagement. The Division of University Advancement is committed to creating an inclusive work environment where all people feel safe, valued, and respected. Miami University recognizes that technology enables us to find new ways of providing first class service and workplace flexibility. This position is approved for remote work on a hybrid basis, following a successful period of six (6) months of employment. Remote work is a working arrangement that can be modified or revoked by Miami University at any time for any reason. Essential Duties Social Media Account Management & Community Engagement Manage day-to-day operations of Miami University Advancement and alumni social media accounts, including scheduling, publishing, and real-time engagement Actively monitor and respond to messages, comments, and mentions to foster a positive and engaging online alumni community Build and nurture relationships with alumni through thoughtful, timely interactions and community management best practices Content Creation & Storytelling Create engaging, platform-specific content that highlights alumni stories, achievements, and experiences Develop and execute content for alumni events, holidays, campaigns, and key university moments Capture and/or edit photo and video content; collaborate with designers to produce visually compelling assets Stay on top of social media trends, use of digital tools and AI, and proactively incorporate relevant formats, themes, and storytelling approaches Identify and elevate authentic alumni voices to strengthen connection and affinity Strategy & Trend Awareness Monitor social media trends, platform updates, and audience behaviors to inform content strategy Monitor and analyze social media performance, translating engagement, reach, and audience insights into monthly reporting and actionable recommendations that inform content strategy and optimize campaign effectiveness Bring forward new ideas and opportunities to keep Miami’s alumni channels fresh, relevant, and engaging Campaign Collaboration Incorporate key initiatives of the THRIVE Strategic Plan into work and report metrics to THRIVE Committee on Strengthening Alumni Engagement. Support and execute social media components of integrated campaigns with a focus on alumni engagement Partner with internal teams to align messaging and amplify key initiatives through social storytelling When applicable, attend and/or work alumni events that may be hosted after hours Cross-Campus Collaboration Serve as an active participant in the Miami University social media community of practice Share insights, trends, and opportunities while ensuring alignment with university-wide standards and best practices Minimum Qualifications: Bachelor’s degree and proven experience managing social media channels in a professional setting Demonstrated experience using analytics tools to monitor performance and translate data into actionable recommendations Experience creating or editing photo and video content for social media Required Knowledge, Skills, and Abilities: Strong writing and editing skills with a clear understanding of platform-specific best practices Ability to manage multiple deadlines in a collaborative environment Preferred Qualifications: Experience in presenting performance results Experience working within established brand standards Experience in higher education, nonprofit, or mission-driven communications Preferred Knowledge, Skills, and Abilities: Working knowledge of Adobe Creative Suite Additional Position Information (if applicable) Required Application Documents To be considered for this position please upload a resume and cover letter. Special Instructions (if applicable) None Additional Information A criminal background check is required. All campuses are smoke- and tobacco-free campuses. This organization participates in E-Verify. Remote Work For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University. Reasonable Accommodations Requests for reasonable accommodations for disabilities related to employment should be directed to View email address on click.appcast.io or View phone number on click.appcast.io. Questions and follow-ups regarding requests should also be directed here. Miami University Values Statement Miami University is a scholarly community whose members believe that a liberal education is grounded in qualities of character as well as of intellect. We respect the dignity of other persons, the rights and property of others, and the right of others to hold and express disparate beliefs. We believe in honesty, integrity, and the importance of moral conduct. We defend the freedom of inquiry that is the heart of learning and combine that freedom with the exercise of judgment and the acceptance of personal responsibility. For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage. Equal Opportunity/Affirmative Action Statement Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to View email address on click.appcast.io or View phone number on click.appcast.io. Clery Act As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at View phone number on click.appcast.io. Labor Law Posters for Applicants Please visit our Labor Law Posters webpage to access all relevant and applicable labor law information. Miami University is a major public university with a small college feel. Creating environments for learning excellence and providing career opportunities in Oxford, Hamilton, Middletown, West Chester and Luxembourg, our faculty, staff, and student employees are the fuel that drives Miami! We rank first nationally among public universities for best teaching by U.S. News & World Report. Our opportunities for growth and advancement are not limited to students in the classroom. Our faculty, staff, and student employees are highly valued for their contribution toward the Miami experience. Miami’s main campus is located in Oxford, Ohio, 35 miles north of Cincinnati. A true college town, Oxford features a wide variety of shops and restaurants within walking distance of the main campus. Our regional campuses are located in Hamilton, Middletown, and the Voice of America Learning Center in West Chester, Ohio. For faculty and staff, Miami offers a great work environment and competitive benefits. We invite you to experience Miami and see how you can support the University’s Mission.