Digital Marketing Specialist

Digital Marketing Specialist

At Wycliffe Bible Translators, your work is more than just a job. As a Digital Marketing Specialist, you'll be responsible for guiding the online giving experience and the user donor journey through strategic digital fundraising to inspire generosity. Your contributions will play a pivotal role in shaping the online giving experience and donor journey at Wycliffe. Through the strategic use of digital channels, you will develop and execute online fundraising campaigns that inspire generosity, increase donor engagement and drive measurable results, helping advance Wycliffe's digital fundraising strategy and deepen donor engagement in support of Bible translation. You'll partner with Marketing leadership and other team members to:

• Craft a narrative that tells the exciting story of Bible translation with excellence.
• Expand awareness by reaching new audiences unfamiliar with Bible translation.
• Inspire engagement through exceptional content and digital experiences.
• Develop a digitally connected journey for those already engaged in Bible translation.

The mission of Wycliffe's Marketing department is to tell the powerful story of what God is doing through Bible translation and to invite people and churches to participate in this transformative work. Through content and experiences that delight, inspire and engage, we will communicate the life-changing impact of Bible translation. Our goal is to "wow" every audience at every touchpoint by showcasing the work that God is doing throughout the world.

We will always include clear calls to action — pray, give, join and advocate — ensuring that each interaction leads to meaningful next steps in this journey. As we expand our reach to younger, more diverse audiences, we remain committed to generously sharing our knowledge and resources to further Kingdom work, keeping our eyes on the future described in Revelation 7:9.

You'll make an impact as you:

• Faithfully and regularly pray for the ongoing work of Bible translation and for people from around the world to experience transformation.
• Act as an organizational representative presenting the global ministry of Wycliffe and encouraging interested individuals, organizations and churches to participate in the work of Bible translation.
• Work alongside the Director of Sustained Giving and other team members to:
• Plan and develop online digital marketing campaigns to help meet established KPIs (Key Performance Indicators) for Marketing initiatives based on organizational objectives.
• Create copy and wireframes and assist in WordPress builds, as needed, to launch campaigns. Campaigns will include initiatives such as lead generation, the Wycliffe Prayer Community, church partnerships, the gift catalog, appeals and digital giving days, as well as always-on involvement opportunities throughout wycliffe.org.
• Execute WordPress pages using the Elementor builder.
• Use analytics tools (e.g., Google Analytics, SEMrush, etc.) to track and report on campaign performance and provide actionable insights.
• Create copy for multichannel direct mail and digital fundraising and advocacy pieces with emphasis on user experience. Including FrontLines, gift catalog, direct mail letters, stewardship reports and Wycliffe Foundation pieces.
• Work with the content, design, video, social and email teams to align fundraising efforts with organizational content, branding and voice.
• Stay current in nonprofit fundraising and marketing best practices, search engine optimization (SEO) trends, and writing and editing practices for appropriate voice and AP Style.
• Stay current on the latest developments in web technologies, marketing tools and analytics platforms.
• Experiment with new tools and techniques, including AI, to continuously enhance our marketing efforts.
• Perform other duties as assigned by the Director of Sustained Giving.

Other Requirements:

• Must have a strong, reliable internet and phone connection and be based in the U.S.
• Ability to travel domestically 2-4 times per year to Orlando, Florida.

Minimum Skill Sets

• Spiritual Bona Fide Occupational Qualification (BFOQ): Demonstrates desire and ability to support corporate biblical and religious goals and participate in regular work-related spiritual activities without reservation as evidenced by your active participation and willingness to pray with and for others; be a consistent witness for Jesus Christ, maintaining a courteous, Christ-like attitude in all verbal and written, internal and external professional communications.
• Humility: Works well within a team by demonstrating Christ-like maturity and humility that gives appropriate credit to others where it is due. Willing to take ownership of shortcomings and faults, admit and own mistakes, receive correction or exhortation and remain teachable with a willingness to learn and grow.
• Serving Others: Works well with people, focusing on solving conflict using biblical principles, listening well to others, using emotional intelligence and developing God-honoring relationships. Accepts feedback and responsibility for own actions and follows through on commitments. Promotes positive people skills and service focus among staff by establishing customer service standards, training staff, monitoring customer satisfaction and maintaining healthy working relationships.
• Adaptability: Adapts to changes in the work environment, including working with diverse individuals or groups. Modifies approach or methods to fit the situation. Remains flexible and composed when facing frequent change, delays or unexpected events.
• Planning & Organizing: Ability to prioritize, plan and adjust work activities, use time efficiently, ensure optimal use of resources, set goals and objectives, organize or schedule other people and their tasks as needed and develop realistic action plans.
• Writing Skills: Writes clearly and informatively in a variety of communication settings and styles. Can get messages across that have the desired effect. Edits work for spelling and grammar, presents numerical data effectively, and is able to read and interpret written information.
• Problem Solving: Exceptional analytical and problem-solving skills, with accuracy and attention to detail. Demonstrates good judgment with strong decision-making skills.
• Results-Driven: Able to work autonomously and make independent decisions. High-energy self-starter, driven to achieve results. Seizes opportunities to enhance organizational performance.
• Customer Focus: Enthusiastic about providing high-quality customer service. Committed to high-quality work and prompt attention to the delivery of results.
• Interpersonal Communication: Effective verbal and written communication skills with the ability to communicate ideas and win favor. Strong interpersonal skills in relating to people at all levels of positions and diverse backgrounds. Ability to relate well to others personally and professionally, easily building and maintaining relationships within the Marketing team and other departments.
• Physical Demands: Ability to spend significant periods of time on the computer. Color vision required.
• Technical Skills: Solid understanding of WordPress, Google Analytics 4, SEM Rush and other analytics tools. Base-level training in WordPress and common builders. Comfortable working in Google Workspace (Docs, Sheets, Drive, Mail, Calendar).

Education & Experience

• Bachelor's degree in marketing or related field plus at least two years of related experience; or an equivalent combination of education, training and experience.
• Ministry and/or nonprofit experience preferred.

Spiritual and Personal Commitments:

As a religious organization and employer, Wycliffe is permitted to and does make employment decisions on the basis of religion, biblical standards and our religious beliefs. You'll be asked to:

• Demonstrate a personal commitment to Jesus Christ, as evidenced by your personal testimony.
• Identify with and participate in a church and proactively seek to grow your faith in Christ.
• Establish and maintain a team of prayer partners who will support you in your season of ministry at Wycliffe (minimum 3-5 partners).
• Actively participate in corporate prayer and devotional times.
• Maintain an exemplary standard of biblical ethics, behavior and conduct within Wycliffe and in your public and private life outside of Wycliffe.
• Agree to abide by Wycliffe's ethics, behavior and conduct standards at all times.
• Demonstrate Christ-like maturity in all interactions as displayed by good judgment based on biblical values and principles.
• Actively incorporate your faith in Christ, as well as Wycliffe's beliefs and core values, in all aspects of your daily work.
• Guided by your faith in Christ, demonstrate these core competencies in daily work and interactions:
• Faithful in following Christ. (See John 8:31-32, Prov. 3:5-6.) Follow Christ faithfully, allowing Scripture to guide decisions, and continually grow in relationship with God and His people.
• Intentional in collaboration with humility. (See 1 Cor. 3:5-9, Col. 3:12.) Collaborate intentionally to accomplish work goals, demonstrating a commitment to cross-departmental, inter-organizational and cross-cultural teamwork.
• Agile in learning. (See Prov. 1:5, Phil. 1:9-10.) Demonstrate a dedication to personal and professional growth within a culture that values continuous