Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Manager based in the United States.

This is a hands-on B2B marketing leadership opportunity focused squarely on building a predictable, measurable pipeline engine.
You will transform proven founder-led demand, customer advocacy, partner relationships, and events into scalable marketing programs.
The role spans messaging, customer proof, lifecycle marketing, HubSpot, events, enablement, content, and attribution.
You will work closely with sales, operations, partners, customers, and executive leadership to connect marketing activity directly to revenue outcomes.
Rather than managing marketing from a distance, you will be expected to research, write, build, launch, measure, and continuously improve campaigns yourself.
The environment is entrepreneurial, lean, data-driven, and highly execution-focused, with substantial ownership over the marketing function and its results.
As the function matures, you will have the opportunity to expand into paid acquisition, website optimization, SEO, AI search, and broader growth initiatives.

Accountabilities

• Develop and codify the organization's messaging and positioning by synthesizing founder-led webinars, product demonstrations, customer language, case studies, and existing marketing materials into a clear source of truth.
• Establish consistent product positioning, product one-liners, proof points, messaging guidelines, and approved language that can be applied across marketing and sales materials.
• Build and manage a scalable customer proof engine, including case studies, customer interviews, one-pagers, PDFs, website content, video clips, and other reusable assets.
• Interview customers, extract compelling success stories from recordings and conversations, write content in an authentic brand voice, and manage the approval process through publication.
• Develop sales enablement materials such as battlecards, ROI calculators, product one-pagers, and competitive resources in collaboration with sales and technical teams.
• Create partner enablement kits that help strategic partners effectively position and recommend the organization's solutions within their own sales and demonstration processes.
• Own lifecycle marketing initiatives targeting existing customers, prospects, inactive opportunities, closed-lost accounts, and engaged website audiences.
• Build and optimize email sequences, cross-sell campaigns, product announcements, re-engagement programs, and retargeting initiatives designed to generate measurable pipeline.
• Own the marketing side of HubSpot, including lifecycle stages, campaign tracking, attribution, reporting, and the connection between marketing activity and revenue outcomes.
• Partner with sales operations and web operations to establish reliable attribution from initial website engagement through demos, opportunities, and closed business.
• Build the marketing engine around webinars and events, managing promotion, registration, partner co-marketing, follow-up sequences, content extraction, and pipeline measurement.
• Own the end-to-end trade show process, including pre-event meeting generation, booth planning, collateral, post-event campaigns, and lead follow-up.
• Develop high-touch marketing programs such as customer dinners, executive engagement, gifting, and other relationship-building initiatives that support enterprise opportunities.
• Manage and develop the content marketing function, setting editorial priorities based on the messaging strategy and improving the quality and effectiveness of blog and SEO content.
• Establish measurable marketing processes and workflows that reduce dependence on executive involvement and create repeatable, scalable demand generation.
• Evaluate and progressively launch second-wave initiatives, including paid acquisition through LinkedIn and search, website conversion optimization, review platforms, AI search optimization, and competitive comparison content.
• Use AI tools strategically for research, content repurposing, marketing operations, and administrative work while maintaining an authentic human voice across customer-facing content.
• Own a measurable marketing pipeline target and continuously evaluate performance against business and revenue objectives.

Requirements

• 4-7 years of experience in B2B SaaS marketing, demand generation, growth marketing, or a closely related discipline, ideally within a vertical SaaS environment.
• Demonstrated experience owning marketing outcomes tied to pipeline and revenue rather than primarily brand awareness or engagement metrics.
• Proven ability to develop and execute customer case studies, including personally interviewing customers, creating compelling narratives, and securing approvals.
• Strong hands-on experience with HubSpot, including lifecycle stages, campaign management, attribution, reporting, and marketing automation.
• Experience building webinar, event, or content programs that can be directly connected to measurable pipeline generation.
• Strong understanding of B2B demand generation, lifecycle marketing, customer marketing, partner marketing, and sales enablement.
• Excellent writing and editing skills, with the ability to produce clear, concise, persuasive content quickly and independently.
• Experience managing at least one employee, contractor, agency, or external marketing resource and improving the quality and efficiency of their work.
• Strong analytical and commercial mindset, with the ability to understand funnel metrics, attribution, conversion, and pipeline performance.
• Ability to work closely with sales teams and translate customer and commercial insights into effective marketing programs.
• Highly hands-on and entrepreneurial approach, with the ability to build programs from scratch without relying on large teams, agencies, or significant budgets.
• Strong organizational and project management skills, with the ability to manage multiple initiatives and deadlines simultaneously.
• Excellent communication and stakeholder management skills, particularly when working with senior executives, customers, partners, and sales teams.
• Comfortable operating in a fast-moving, lean environment where initiative, ownership, experimentation, and measurable results are highly valued.
• Sales or SDR experience is a plus, particularly for candidates who can bring strong commercial instincts and understand the realities of pipeline generation.

Benefits

• Fully remote opportunity based in the United States.
• Significant ownership over the marketing function and its pipeline contribution.
• Opportunity to build a demand generation engine and establish scalable marketing infrastructure from the ground up.
• Direct collaboration with executive leadership, sales, operations, customers, and strategic partners.
• Broad exposure across messaging, customer marketing, lifecycle campaigns, events, content, enablement, marketing operations, attribution, and demand generation.
• Opportunity to shape future initiatives across paid acquisition, website conversion, SEO, AI search optimization, review platforms, and competitive marketing.
• High level of autonomy to experiment, build new processes, and determine how the marketing function evolves.
• Opportunity to work in a profitable, entrepreneurial environment where marketing performance is closely connected to business growth.
• Professional growth through ownership of a broad, high-impact marketing mandate.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?


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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.