Product Marketing Manager

TITLE: Manager, Product Marketing DEPARTMENT: Product REPORTING TO: VP, Product Marketing OFFICE LOCATION: New York, NY ROLE TYPE: Hybrid, Full-time IPC is a global fintech company that puts people at the center of innovation. With a strong global footprint, we empower financial institutions and capital markets with advanced cloud-based trading communications and managed connectivity solutions. Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency. Join a team that is dedicated to delivering groundbreaking products and making a significant impact on our clients' success. ­­­­­­ Overview of the Team The Product Marketing team at IPC sits at the intersection of Product, Sales, and Marketing, driving how our solutions are positioned, launched, and adopted globally. The team partners cross-functionally to translate complex offerings into clear value propositions, support go-to-market execution, and enable commercial success. As part of a lean, high-impact function, this role offers exposure to the full product lifecycle within a fast-paced, global fintech environment. This role will be based in New York, NY reporting to the VP, Product Marketing. Role Overview: The Product Marketing Manager is responsible for driving product positioning, go-to-market strategy, customer insights, and sales enablement across IPC's product portfolio. Working closely with Product, Sales, Marketing, and Customer Success teams, this role will help shape how IPC brings products to market, communicates value to customers, and supports revenue growth. The Product Marketing Manager will own key product marketing initiatives and contribute strategic recommendations based on customer, market, and competitive insights. This position is ideal for a collaborative, customer-focused marketer who combines strong analytical skills with exceptional communication and execution capabilities. Key Responsibilities: Go-to-Market Strategy and Product Launches Lead the development and execution of go-to-market plans for new products, solutions, and feature enhancements. Drive cross-functional launch planning and readiness activities across Product, Sales, Marketing, and Customer Success teams. Partner with stakeholders to ensure successful product adoption and market impact. Define launch objectives, success metrics, and post-launch performance reporting. Identify opportunities to improve go-to-market effectiveness and execution. Market, Customer, and Competitive Insights Conduct market research and competitive analysis to inform product strategy, positioning, and go-to-market decisions. Gather, analyze, and synthesize customer, market, and industry insights into actionable recommendations. Conduct customer interviews, advisory boards, user groups, and Voice of the Customer initiatives. Develop recommendations that influence product strategy, market positioning, and go-to-market priorities. Monitor industry trends and emerging technologies to identify opportunities and risks. Positioning, Messaging, and Content Development Own product positioning, messaging, and value proposition development for assigned products and solutions. Translate complex products and technical capabilities into compelling customer-centric narratives. Create and maintain messaging frameworks that ensure consistency across channels and audiences. Develop product marketing content including presentations, solution briefs, competitive battlecards, sales collateral, and customer-facing materials. Sales Enablement and Cross-Functional Leadership Develop and maintain sales enablement programs and materials that help teams effectively communicate product value. Partner with Product, Sales, Marketing, and Customer Success teams to ensure alignment on messaging, launches, and growth initiatives. Deliver product training and enablement sessions for customer-facing teams. Serve as a product marketing subject matter expert across the organization. Innovation and Continuous Improvement Leverage AI-enabled tools and technologies to improve research, content development, and go-to-market effectiveness. Identify opportunities to improve product marketing processes, workflows, and team efficiency. Contribute to the evolution of IPC's product marketing function and best practices. How You Will Make an Impact: As a Product Marketing Manager, you will play a critical role in strengthening IPC's market position, accelerating product adoption, and improving customer engagement. You will: Drive successful product launches and go-to-market initiatives. Strengthen product positioning through customer, market, and competitive insights. Enable revenue growth through effective sales enablement and messaging. Influence strategic decisions through research, analysis, and customer understanding. Build strong partnerships across teams to ensure consistent execution and customer value delivery. Essential Skills and Experience to be Successful in this Role: 5–8 years of experience in product marketing, product management, sales enablement, consulting, or a related field. Experience developing and executing go-to-market strategies for technology or SaaS products. Strong analytical and problem-solving skills, with the ability to translate insights into actionable recommendations. Excellent written, verbal, and presentation communication skills. Demonstrated ability to develop product positioning, messaging, and customer-facing content. Experience conducting customer research, market analysis, and competitive intelligence. Strong project management skills with the ability to manage multiple initiatives simultaneously. Proven ability to collaborate and influence cross-functional stakeholders. Customer-centric mindset with strong business acumen. Desired Skills and Experience: 5–8 years of experience in product marketing, product management, sales enablement, consulting, or a related field. Experience developing and executing go-to-market strategies for technology or SaaS products. Strong analytical and problem-solving skills, with the ability to translate insights into actionable recommendations. Excellent written, verbal, and presentation communication skills. Demonstrated ability to develop product positioning, messaging, and customer-facing content. Experience conducting customer research, market analysis, and competitive intelligence. Strong project management skills with the ability to manage multiple initiatives simultaneously. Proven ability to collaborate and influence cross-functional stakeholders. Customer-centric mindset with strong business acumen. What’s in It for You? At IPC, your compensation is only part of the package. We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees. In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including: Competitive Base Salaries Medical, Dental and Vision 100% Employer Paid Short/Long Term Disability, AD&D and Life Insurance Coverage Limited & HealthCare Flexible Spending Accounts Dependent Care Flexible Spending Account Health Savings Accounts with Employer Contributions Pet Insurance Legal Insurance Critical Illness, Hospital Indemnity and Accident Coverage Commuter Benefits Medicare Services Education program Financial Wellness Account Fiduciary and Training Identity Theft Insurance 401(k) and Roth plan with matching contributions Flexible PTO, Sick Pay and Public Holidays Additional Time off for Charity Work and Volunteering Tuition Reimbursement Certification Bonus Program Access to “IPC University” our Internal E-Learning Platform Structured Onboarding Training and Peer Mentor Support Parental Leave Policy Free Mental Health Wellness Programs, Tools, Coaching and Free therapy sessions Employee Referral Scheme Further information about your benefits will be provided during your onboarding process. Additional Information: At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs. Your precise work schedule will be determined by you and your Line Manager before commencement of employment with IPC. You can explore more about our culture, offerings and commitment on and . IPC’s Work Culture: The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximizes potential. We are a global ecosystem, full of diverse people that together made IPC what it is today. Our strength as an organization is the sum of our different backgrounds, perspectives, skills and geographies; supported by an ironclad commitment to constructive dialogue and open-mindedness. We live and breathe our commitment to innovation by embracing bold ideas, seizing new opportunities and striving for excellence. Our people have continued to deliver ground-breaking solutions to our clients for over 50 years.