Associate Director, Marketing

Associate Director of Marketing

The Associate Director of Marketing plays a key leadership role in developing, implementing, and optimizing integrated marketing initiatives that advance Sundance Institute's mission, programs, events, and audience engagement goals.

Reporting to the Director of Marketing, this position is responsible for translating strategic priorities into actionable marketing plans and campaigns that drive awareness, participation, audience growth, and engagement. Working collaboratively across departments, the Associate Director oversees campaign execution, digital marketing initiatives, audience development efforts, website strategy, and marketing operations while providing day-to-day leadership to members of the marketing team. This role serves as a critical connector between organizational priorities and execution, ensuring marketing initiatives are delivered on time, on budget, and aligned with the Institute's brand, mission, and values.

This full-time position is based within a commutable distance to Boulder, CO to work onsite in a hybrid capacity. The role requires flexibility, including extended hours, evenings, and weekends during peak periods, including the Sundance Film Festival and programmatic milestones, as well as travel to Institute locations, events, and meetings as needed.

Top priorities include but are not limited to…

• Marketing Campaign Planning & Execution
• Audience Development & Engagement
• Digital Marketing & Website Management
• Cross-Functional Collaboration & Partnership
• Festival Marketing & Brand Activation
• Team Leadership & Operations
• Financial & Project Management

You have the following direct or transferable skill sets:

• 7+ years of progressive experience in marketing strategy, campaign management, digital marketing, audience engagement, or related disciplines.
• Demonstrated experience working within arts, culture, entertainment, media, or other mission-driven creative-sector organizations.
• Experience leading integrated, multi-channel marketing campaigns from concept through execution and evaluation.
• Strong understanding of digital marketing, audience development, website management, CRM strategy, and marketing analytics.
• Proven ability to manage projects, stakeholders, vendors, and competing priorities in a collaborative environment.
• Experience supervising, mentoring, and developing employees.
• Strong understanding of equity-centered marketing practices, accessibility principles, and inclusive audience engagement strategies.
• Exceptional communication, presentation, and relationship-building skills.
• Highly organized, adaptable, and comfortable managing multiple priorities simultaneously.
• Strong analytical and problem-solving abilities with a data-informed approach to decision making.
• Legal authorization to work in the United States.

You will be successful in this role if you…

• Translate strategy into action and consistently deliver high-quality results.
• Build productive partnerships across departments and functions.
• Lead with curiosity, collaboration, accountability, and empathy.
• Balance creativity with operational excellence and attention to detail.
• Communicate clearly, proactively, and effectively with stakeholders at all levels.
• Create clarity amid complexity and keep projects moving forward.
• Support both the growth of the organization and the development of the people around you.
• Demonstrate a passion for independent storytelling, arts and culture, and Sundance Institute's mission.

In addition to an annual salary of $80,000.00 to $100,000.00*, this position** is eligible for our comprehensive benefits package, highlights include:

• Health, vision, and dental insurance
• 25 paid Institute holidays plus accrued vacation time
• Paid sick, family, and medical leave
• Employee Wellness initiatives
• 401(k) with automatic 3% employer contribution after one year of employment
• Sundance Film Festival passes and benefits (varies each year)

*Final rate of pay is determined based on the applicant's geographic location, relevant experience and skills, and internal equity among similar positions within our organization.

**Applications open 07/27/2026 and will be accepted for at least one week