VP Marketing

SVP, Marketing, Brand & CommunicationsCarmel, IN$90,000-$125,000/year - additional compensation may be considered based on candidate's background and skillsetLead the Vision. Elevate the Brand. Drive Growth.First Farmers Bank & Trust is looking for a bold, strategic leader to join our team as Senior Vice President, Marketing & Communications.This is an opportunity to lead the Bank's brand, customer experience, marketing strategy, communications, public relations, and reputation management efforts while helping shape the future of a high performing financial services organization.We're seeking a leader who can blend strategy, creativity, analytics, and leadership to create meaningful results for our customers, communities, and employees.You'll Lead:Enterprise marketing and brand strategyCustomer experience and engagement initiativesPublic relations and executive communicationsGrowth-focused campaigns and digital marketing effortsA talented team of marketing and communication professionalsStrategic partnerships with agencies and vendorsYou'll Bring:Proven executive or senior leadership experienceStrong marketing, branding, and communications expertiseExperience building and leading high-performing teamsA passion for innovation, customer experience, and growthFinancial services experience preferredWhy Join FFBT?This is more than a marketing leadership role. It is an opportunity to help shape the future of a successful $3.5 billion, 37-branch community bank as we build on our legacy, expand in metropolitan markets, influence enterprise strategy, and create lasting impact for customers, employees, and communities. We are seeking a dynamic leader to champion a multi-faceted financial institution built on strong relationships, local decision making, and a commitment to helping our communities prosper through comprehensive financial solutions spanning retail, mortgage, agricultural, and commercial banking.Position SummaryThe SVP, Marketing, Brand & Communications is responsible for the strategic leadership, direction, and execution oversight of the Bank's brand, marketing, public relations, communications, customer experience, and reputation management initiatives.This Director serves as the enterprise leader responsible for ensuring that all customer-facing messaging, branding, marketing campaigns, public relations efforts, digital marketing initiatives, community engagement strategies, and customer experience programs are aligned with the Bank's strategic growth goals.The position provides leadership and accountability for the Marketing and Communications teams, develops integrated growth strategies, oversees external agency relationships, and ensures a consistent and compelling brand experience across all delivery channels.Key ResponsibilitiesStrategic LeadershipDevelop and execute a comprehensive enterprise brand, marketing, communications, and customer experience strategyAlign marketing and communications initiatives with the Bank's strategic plan and growth objectivesServe as a strategic advisor to executive leadership on brand positioning, reputation management, customer engagement, and market opportunitiesLead annual planning processes for marketing, communications, and brand initiativesLead and oversee the planning, coordination, and on-site execution of corporate events, including employee engagement initiatives, customer-facing events, seminars, and other strategic organizational programs.Brand ManagementMaintain and strengthen the Bank's brand identity and market positioningEnsure consistency of messaging and visual standards across all channelsGuide long-term brand strategy and competitive differentiationOversee management of subsidiary, product, and community-based brand initiativesMarketing LeadershipProvide oversight of all advertising, campaign development, lead generation, and customer acquisition activitiesDirect integrated marketing efforts supporting retail banking, mortgage, treasury management, wealth management, agricultural and commercial banking initiativesEstablish measurable marketing performance indicators and reporting standardsEnsure effective allocation of marketing resources and budgetsCommunications & Public RelationsOversee media relations, public relations strategy, crisis communications, executive communications, and corporate messagingGuide the development of communication plans that strengthen public awareness and community engagementEnsure consistency between marketing initiatives and public communicationsSupport executive leadership during significant events, crises, and high-profile public engagementsCustomer Experience LeadershipLead efforts to improve customer satisfaction, customer loyalty, and overall customer experienceAdvocate for customer-centric decision making throughout the organizationPartner with Retail, Operations, Digital Banking, and Lending teams to identify opportunities to enhance customer journeysUtilize customer feedback and market intelligence to improve service delivery and customer retentionGrowth & AnalyticsEstablish measurable goals related to household growth, deposit acquisition, loan production support, brand awareness, and customer engagementMonitor and report key performance indicators to executive leadershipLeverage analytics, market research, and customer insights to drive strategic decisionsEvaluate marketing effectiveness, ROI, and campaign performanceLeadership & Team DevelopmentDirectly supervise the Director of Marketing and Director of PR & Strategic CommunicationsBuild a high-performing culture focused on accountability, collaboration, innovation, and resultsEstablish priorities and ensure alignment across marketing and communications functionsMentor and develop future leaders within the departmentVendor & Agency ManagementServe as sponsor for marketing, advertising, media, research, digital, and creative agency relationshipsNegotiate and oversee strategic vendor partnershipsEnsure agency performance aligns with business objectives and budget expectations* The company reserves the right to modify duties and responsibilities over time as needed.RequirementsMinimum QualificationsBachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field requiredDemonstrated success leading and developing high-performing teamsMinimum of three years of executive or senior leadership experienceStrong analytical skills with the ability to assess market trends and opportunitiesProven track record of developing and executing successful marketing strategies that drive business growthPreferred QualificationsMaster's degree (MBA preferred) in Marketing, Communications, Business, or related field10+ years of progressive marketing and communications leadership experience, including executive-level responsibilitiesFinancial services or banking industry experienceProven success driving growth through integrated marketing, branding, and communications strategiesExperience leading high-performing teams and managing agency/vendor partnershipsStrong expertise in digital marketing, analytics, and customer acquisition strategiesExperience in reputation management, public relations, and executive communicationsSkillsStrong organizational and time management skillsExpertise in marketing analytics, digital marketing, and campaign performance measurementProficiency with CRM, marketing automation, and customer engagement platformsStrong knowledge of SEO, SEM, paid media, social media, and digital acquisition strategiesAbility to analyze complex data sets and translate insights into actionable growth strategiesExperience with market research, customer segmentation, and competitive analysis toolsProficiency in budget management, forecasting, and marketing ROI evaluationAdvanced skills in Microsoft Office Suite, particularly Excel and PowerPoint, for executive-level reporting and presentationsFamiliarity with AI-driven marketing technologies, reputation management platforms, and emerging marketing trendsWork EnvironmentPrimarily office or branch-based environment with standard business hours. Travel to other branch locations and community events