Sr Salesforce Analyst

A Day in the Life: As a Senior CRM Analyst at Hertz, you will support the end-to-end development, deployment, and optimization of email, SMS, and push communications across Hertz, Dollar, and Thrifty global brands. This is a hands-on role focused on building and maintaining automated, trigger-based communications at scale using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO). You will play a key role in building and scaling CRM capabilities across both platforms. This role requires strong technical execution, rigorous QA practices, and the ability to translate business needs into scalable, high-performing CRM solutions. You will support high-volume, global CRM programs across three brands and help evolve Hertz's CRM ecosystem as we expand. What You'll Do * Support end-to-end build and execution of CRM transactional campaigns and triggered journeys across SFMC and AJO * Team with Product, IT, Legal, Customer Experience, and Marketing teams to identify gaps in customer communications * Maintain and develop automated triggered communications, including segmentation, trigger logic, and data flows * Execute hands-on development using AMPScript, SQL, SSJS, JSON, HTML, and CSS within SFMC * Enforce rigorous QA processes, including pre-send validation, journey testing, and regression checks * Monitor deliverability and campaign health, including bounce rates, spam signals, and inbox placement * Troubleshoot data, automation, and journey issues while identifying performance improvement opportunities through testing and data analysis * Maintain campaign tagging, documentation, and operational processes to support scalability * Prepare and manage deployment workflows, including scheduling, sequencing, and release hygiene to avoid over‑communication or conflicting messages * Translate business requirements into scalable CRM solutions and independently execute builds * Assist with promotional CRM campaign, including ad-hoc campaigns and leveraging AJO for event-based and real-time customer journeys, as needed What We're Looking For: * 4+ years of hands-on experience within Salesforce ecosystem, particularly Marketing Cloud * Proven ability to own end-to-end campaign and journey builds, from segmentation through deployment and QA * Strong experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio), including building and managing automated journeys * Proficiency in SQL and AMPScript for audience creation and dynamic content * Experience with Adobe Journey Optimizer (AJO) or similar journey orchestration platforms * Experience with HTML/CSS for email development * Proficiency with Server-Side Javascript and JSON for triggered communications * Strong understanding of QA processes, testing frameworks, and campaign validation * Familiarity with deliverability best practices and CRM program health monitoring * Ability to troubleshoot data, journey, and automation issues within CRM platforms * Ability to troubleshoot issues and optimize campaigns using data and performance insights * Strong collaboration and communication skills across cross-functional teams * Bachelor's degree in Business, Marketing, or a related field (preferred) * Experience in the travel, hospitality, or rental car industry is a plus * Experience working in high-volume or multi-brand CRM environments What You'll Get: * Up to 40% off any standard Hertz Rental * Paid Time Off * Medical, Dental & Vision plan options * Retirement programs, including 401(k) employer matching * Paid Parental Leave & Adoption Assistance * Employee Assistance Program for employees & family * Educational Reimbursement & Discounts * Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness * Perks & Discounts -Theme Park Tickets, Gym Discounts & more