Senior Manager, SEO & GEO

Role Description

We are looking for an experienced Senior Manager of SEO & GEO to lead the next evolution of organic discovery at Parallels. This role will own our strategy across both traditional search engines and emerging AI-powered discovery platforms.

• Ensure Parallels continues to win in search today while building a leadership position in the AI-driven discovery channels of tomorrow.
• Strengthen our technical SEO foundation, scale our content and authority strategy, and lead the company approach to improving how Parallels is surfaced, summarized, cited, compared, and recommended by AI-powered platforms.
• Partner closely with Product, Engineering, Product Marketing, Sales, Analytics, Communications, and Channel teams to make Parallels more discoverable across the full customer journey.
• Comfort with remote work and asynchronous collaboration is critical.
• Understanding the virtualization space, developer ecosystem, Apple ecosystem, enterprise productivity landscape, and partner routes-to-market will be a strong advantage.

Qualifications

• 6+ years leading SEO, organic growth, search strategy, or discoverability programs.
• Deep technical SEO expertise with a proven record of improving organic growth at scale.
• Strong understanding of content strategy, authority building, information architecture, and search intent.
• Demonstrated curiosity and practical experience with AI-driven discovery, GEO, LLM-powered search, or emerging search experiences.
• Ability to define a new discipline while continuing to operate and improve a mature SEO function.
• Experience influencing Product, Engineering, Product Marketing, Content, Analytics, Communications, and executive stakeholders.
• Strong analytical skills and comfort building reporting frameworks where measurement is imperfect.
• Excellent communication skills with both technical and non-technical audiences.
• Hands-on familiarity with enterprise SEO and analytics tools such as Google Search Console, GA4, Looker/Tableau, Ahrefs, Semrush, Screaming Frog, Botify, Conductor, BrightEdge, Similarweb, or comparable platforms.
• Strong project management skills and ability to manage multiple initiatives across teams and time zones.

Requirements

• Lead the Integrated SEO & GEO Strategy.
• Own Parallels global organic discovery strategy across traditional search engines and AI-powered discovery platforms.
• Set the roadmap for SEO and GEO initiatives tied to measurable business outcomes.
• Balance near-term SEO performance with long-term GEO leadership.
• Establish Parallels operating model for how SEO, GEO, Product Marketing, Content, Engineering, PR, Channel, and Analytics work together.
• Lead prioritization, planning, reporting, and executive communication for SEO and GEO initiatives.
• Define and operationalize Parallels Generative Engine Optimization strategy.
• Improve how Parallels products are surfaced, summarized, cited, compared, and recommended in AI-powered discovery experiences.
• Monitor Parallels presence across various AI platforms.
• Build strategies around entity authority, semantic relevance, structured knowledge, citation visibility, AI retrievability, and recommendation share-of-voice.
• Partner with Product Marketing and Communications to increase high-quality third-party mentions, citations, and category authority.
• Develop practical measurement frameworks for GEO.
• Identify how AI-driven discovery is changing customer journeys, competitive positioning, and purchase consideration.
• Lead technical SEO across various aspects.
• Drive content SEO strategy across priority audiences.
• Ensure Parallels continues to perform strongly in traditional search.
• Diagnose and resolve SEO performance issues across large-scale web properties.
• Partner with Product Marketing to translate product capabilities into discoverable narratives.
• Build topic authority across various domains.
• Create content and information architecture that serves both human buyers and AI retrieval systems.
• Support digital PR and partner/channel content strategies.
• Use AI tools responsibly to accelerate research and content optimization.
• Help simplify complex technical messages into clear, compelling stories.
• Define clear KPIs for both SEO and GEO.
• Build test-and-learn frameworks for GEO experiments.
• Translate complex changes in search and AI discovery into clear business implications for executives.
• Manage SEO/GEO tools, vendors, agencies, and reporting systems as needed.

Benefits

• Fully remote workspace and flexible hours.
• Collaborative and motivated team environment.

Company Description

Parallels is a global leader in cross-platform solutions, enabling businesses and individuals to access and use the applications, files, and workflows they need on any device or operating system.

• Helps customers get the best out of the technology they choose.
• Known for making complex technology feel simple.
• Focus on helping customers stay productive in a world where work happens across devices, operating systems, clouds, and increasingly AI-powered workflows.
• Millions of users globally and decades of innovation behind us.