Product Marketing Manager

We’re in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits. The company was founded in 2011 to help small and medium‑sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self‑insurance and deliver significant savings—and we continue to lead with a growing ecosystem of partners and world‑class cost control solutions. But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come. Please note that ParetoHealth does not provide employment visa sponsorship for this position. Candidates must be authorized to work in the United States without sponsorship both now or in the future. Position Summary The Product Marketing Manager – Risk Shield is responsible for executing go‑to‑market programs that support Pareto's Risk Shield portfolio. This role develops messaging, sales content, customer communications, enablement materials, and growth and retention programs that help commercial teams win new business, strengthen customer relationships, and retain members. Reporting to the Director of Product Marketing – Risk Shield, this role serves as a key partner to the Sales and Customer Management teams. Key Responsibilities Support execution of go‑to‑market initiatives across the Risk Shield portfolio Develop and maintain sales presentations, playbooks, battlecards, one‑pagers, case studies, and customer‑facing materials Create and manage customer communications across implementation, onboarding, renewal, and retention touchpoints Develop customer proof points, success stories, case studies, and value narratives that support commercial conversations Partner with Sales and Customer Management teams to support enablement and training initiatives Maintain and continuously improve sales and enablement content within Seismic and other commercial platforms Support Consultant First, National, and Member engagement programs through content and program execution Conduct competitive and market research to support messaging, enablement, and sales strategies Gather and synthesize field feedback to identify opportunities for improving messaging, content, and customer experience Partner with Marketing, Product, and Commercial teams to support product launches, campaigns, and GTM programs Track program performance and provide recommendations for continuous improvement Leverage AI tools to accelerate content creation, research, enablement, and program execution while maintaining high standards for quality and accuracy Qualifications / Skills Strong writing, communication, and storytelling skills Ability to translate complex concepts into clear, compelling content Experience developing sales enablement and customer‑facing materials Strong project management and organizational skills Ability to manage multiple projects and stakeholders simultaneously Strong collaboration skills and comfort working across cross‑functional teams Analytical mindset with the ability to turn insights into action Proficiency with presentation development and content management tools Proficiency with AI‑powered productivity, research, and content development tools, with demonstrated ability to incorporate them into day‑to‑day workflows Curiosity and aptitude for identifying new AI use cases that improve quality, speed, and efficiency Minimum Requirements 5-8 years of experience in Product Marketing, Marketing, Sales Enablement, Communications, Product Management, or related fields Experience supporting B2B sales organizations preferred Experience creating customer‑facing and sales‑facing content Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience preferred Bachelor's degree required Perks & Benefits Fully paid medical, dental, and vision benefits. Flexible PTO 401k company contribution Tuition reimbursement Professional development allowance Transportation allowance and daily parking reimbursement Engaging hybrid work environment Fire in the belly The drive to learn, to improve, and to deliver outstanding value everyday. See the field The ability to see the big picture and prepare to meet tomorrow’s needs. Get it done right The passion to produce at higher rates and to the highest standards. For the greater good A united community creating better health benefit solutions forall. ParetoHealth is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients. California Applicants: See Pareto’s CCPA Notice of Collection for California Employees and Applicants for information about how Pareto Captive Services, LLC, Pareto Health, LLC, and Pareto Underwriting Partners, LLC, together with their respective subsidiaries (collectively, “Pareto”) collects and uses personal information submitted by employment applicants. #J-18808-Ljbffr ParetoHealth