Associate Director, Growth Marketing

Job Description

Job Description

As a leading mobile games developer, Jam City is looking to “level up” our talent.  We’re searching for innovators  who consider themselves dynamic, collaborative, and thrive in a fast-paced environment. 

PERKS & BENEFITS

Unlimited Vacation, Paid Sick Days & Holidays

100% Employee Covered Medical, Dental, Vision Plan Base Plan

Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More

Catered Lunches & Well-stocked Kitchens

Yoga & Wellness Activities

Happy Hours

Company Events

Dog Friendly

Jam City is seeking an Associate Director of Growth Marketing to play a central role in delivering on ambitious growth plans for Jam City’s portfolio of games. The ideal candidate has a track record of driving high, sustainable, and profitable growth with experience leading a data-driven test-and-learn approach for growth marketing acceleration.

The Associate Director of Growth Marketing will be responsible for overseeing the optimization of current User Acquisition efforts (UA), spearheading App Store Optimization (ASO), and driving an impactful creative ad strategy, while expanding the breadth and depth into new channels and funnel types with the goal of increasing revenue and ROAS. They will work closely with studios, publishing, product marketing, and creative services teams to grow our games.

This is a unique opportunity to make a significant impact by leading growth initiatives and driving improvements across the organization. We’re looking for a strategic leader to drive repeatable and scalable results across marketing channels and tactics, and who can identify cross-functional growth opportunities.

RESPONSIBILITIES

• Global Paid & Organic Growth: Oversee the planning and execution of the global acquisition marketing program, blending paid UA channels with robust organic growth and ASO strategies to maximize storefront conversion.

• Budget Management: Manage and optimize a large, multi-million-dollar acquisition marketing budget.

• Creative Ad Strategy: Lead the overarching paid creative strategy; collaborate with internal and external creative teams to brief, test, and iterate on high-performing ad creatives that drive engagement and lower CPIs.

• Storefront Optimization: Own the ASO roadmap, overseeing keyword optimization, A/B testing store assets (icons, screenshots, videos), and leveraging store algorithms to boost organic visibility and conversion rates.

• Executive Reporting: Own and present key performance metrics—including ROAS, LTV, and internal KPI targets on acquisition marketing, creative performance, and ASO initiatives—to senior leadership.

• Data-Driven Insights: Measure the impact of marketing programs on customer behavior, applying insights to refine performance, creative, and store strategies.

• MarTech Collaboration: Partner with Data Science to build internal automation, attribution modeling, and campaign management tools to support revenue forecasting.

• Team Leadership: Lead and mentor a team of performance marketers, creative strategists, and ASO specialists focused on paid channels and organic user growth.

• Test & Learn Culture: Innovate and implement relentless test-and-learn strategies across ad creatives, store pages, and targeting, investing heavily in areas that drive scalable results.

• Cross-Functional Collaboration: Partner with product marketing, publishing, analytics, studios, and product leadership to identify cross-functional growth opportunities, sharing progress, learnings, and best practices.

REQUIREMENTS

• 7+ years of performance marketing and mobile UA experience (Gaming industry preferred).

• Proven track record of managing both paid acquisition and organic growth/ASO strategies successfully.

• Strong experience steering creative ad strategy, including a deep understanding of mobile ad formats, creative trends, and competitive analysis.

• Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budget.

• Strong analytical approach to acquisition funnel metrics measurement, creative performance, and campaign optimizations.

• Proficient in Excel, MMPs (e.g., Adjust), ASO intelligence tools (e.g., Sensor Tower, AppTweak), and other data analysis platforms.

• Excellent oral and written communication skills.

• Experience hiring and managing a world-class team of growth marketers and/or creative strategists.

• Thorough understanding of direct marketing principles, store algorithms, and mobile privacy frameworks (SKAN/Privacy Sandbox).

• Relentlessly high standards and a sharp attention to detail.

• Ability to plan strategically, but stay on top of tactical execution.

In compliance with local law, we are disclosing the compensation for this role.  The range listed is just one component of Jam City's total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.  Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance.  Pay Rate: $130,000-  $160,000 per year

CHECK OUT LIFE AS A JAM CITIZEN:

- Company news and events on our LinkedIn

- Company Blog

- Employee Feedback on our Comparably page

- Find videos on our teams and games on our Youtube

OUR COMMITMENT TO EQUITY, DIVERSITY, & INCLUSION

We believe in creating games that unite people across the world and that showcase our commitment to providing an environment that is both inclusive and diverse for our players and employees. We strive to create a workforce that is reflective of our global player community as we know that we are stronger and better when we play together. To help promote an inclusive culture, we celebrate the visible and invisible diversity of our Jam Citizens through initiatives including Employee Resource Groups, cultural events, trainings, speaker series, and more. 

Jam City is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, age, sex (including pregnancy), national origin, ancestry, religion, ethnicity, marital, or domestic partnerships status, disability, genetic information (including the refusal to submit to genetic testing), predisposing genetic characteristics, military status, veteran status, domestic violence victim status, sexual orientation, gender identity or expressions, or any other classification protected by federal, state, and local laws. Our management is committed to following this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruiting, pay, and other forms of compensation, training, and general treatment during employment.

ABOUT JAM CITY

Jam City is an award-winning mobile entertainment studio providing unique and deeply engaging games that appeal to a broad, global audience.

Led by CEO Josh Yguado, former 20th Century Fox executive, Jam City is the creative powerhouse behind some of the highest-grossing and most enduring mobile games. Jam City’s global franchise Cookie Jam has generated more than half a billion dollars, and Panda Pop has more than 120 million downloads to date.

The company also is the go-to studio for Hollywood, having developed immersive, narrative-rich mobile games around iconic entertainment brands. The company’s popular RPG game Harry Potter: Hogwarts Mystery was the #1 game in more than 40 countries at its launch in April 2018.

Jam City has nine studios located in Los Angeles (HQ), Berlin, Buenos Aires, Bogotá, Burbank, Cedar Falls, San Diego, San Francisco, and Toronto.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.