Director, Product Marketing

Role Description

Fluxx is looking for a strategic, hands-on Director of Product Marketing to own how we position, launch, and differentiate our platform in the market. This role sits at the intersection of product strategy, customer insight, and revenue growth, serving as the connective tissue between Product, Sales, Customer Success, and Marketing.

This leader will own end-to-end go-to-market strategy and execution, developing compelling product positioning and messaging, driving successful product launches, and influencing best-in-class sales enablement. Success in this role means ensuring our Sales organization is equipped with the messaging, competitive insights, and enablement materials needed to accelerate pipeline, improve win rates, and drive product adoption.

What You'll Own

• Strategic Positioning & Messaging
  • Own Fluxx's product positioning, messaging frameworks, and narrative architecture across the platform and add-ons.
  • Develop persona-specific messaging across the customer lifecycle.
  • Define our competitive differentiation strategy and partner with executive leadership to shape GTM direction and product narrative.
• Product Launches & GTM Execution
  • Partner with Product on launch strategy (timing, positioning, naming, sequencing) while Product owns project management.
  • Own integrated GTM execution across multi-channel campaigns, team training, and ready collateral ahead of launch.
  • Drive internal readiness across Sales, CS, and Marketing.
  • Build and improve automated, repeatable launch systems using AI and workflow tooling.
  • Provide the strategic input and messaging foundation Sales Enablement needs for pitch decks, battlecards, one-pagers, and objection handling guides.
• Customer & Market Intelligence
  • Lead voice of customer synthesis into actionable GTM and positioning recommendations.
  • Monitor market trends and competitive dynamics, surfacing patterns to leadership.
  • Own customer segmentation strategy and build feedback loops between Product, Marketing, Sales, and CS.
• Messaging Governance & Cross-Functional Alignment
  • Ensure consistency of product language across all channels and campaigns.
  • Leverage AI to scale content production and reduce manual lift of keeping materials current.
  • Serve as connective tissue between Product, Demand Gen, Customer Marketing, and Marketing Ops, including on adoption, lifecycle messaging, and attribution reporting.

What We're Looking For

• Leadership & Organizational Impact
  • Operate with significant autonomy, leading critical company-wide workstreams with minimal supervision.
  • Optimize for the broader organization, identify root causes, and deliver proposed solutions to peers and leadership.
• Team Leadership & Development
  • Identify and fill talent gaps on your team.
  • Mentor junior managers and delegate strategically.
  • Proactively address morale risks.
• Communication & Influence
  • Excel in verbal and written communication.
  • Lead discussions on complex topics toward actionable outcomes.
  • Manage conflict resolution and provide constructive feedback across all levels.
• Marketing Strategy & Analytics
  • Own PMM strategy and contribute to long-range marketing planning.
  • Partner with executive leadership on GTM direction.
  • Connect marketing investment to pipeline/revenue and partner with Finance and RevOps on revenue contribution.

Experience

• Required
  • 10+ years in marketing, most recently in product marketing or related leadership.
  • Demonstrated ability to own GTM strategy end-to-end positioning through launch and adoption.
  • Track record building sales enablement foundations with sales teams.
  • Strong cross-functional leadership at the Director level.
  • Exceptional written and verbal communication, distilling complex capabilities into clear narratives.
• Nice to Have
  • Experience in social good, tech for impact, or philanthropic technology (grants management, nonprofit, public sector).
  • Background in community development finance, foundations, or government.
  • Exposure to usage-based or expansion-led growth models in SaaS.

Salary

Fluxx is committed to fair, transparent, and equitable compensation practices. We use a market-based approach that considers cost of labor by geographic region, along with company size and industry benchmarks.

• Zone 2 – Atlanta, Seattle, San Diego, Washington D.C.: $170,000-$185,000
• Zone 3 – All other U.S. locations: $160,000-$175,000

Benefits

• Medical, dental, and vision insurance
• Flexible time off
• Paid sick leave
• 12 weeks of fully-paid parental leave
• Annual learning and development stipend
• Internet stipend
• One-time home office set-up stipend
• 401(k) retirement plan with company match
• Eligible for incentive stock options, subject to the terms of our applicable stock plans