Director of E-Commerce (DTC & Digital Growth)

POSITION SUMMARY

The Director of E-Commerce l eads ProCaps Laboratories’ Direct-to-Consumer (DTC) digital business and is accountable for driving measurable revenue growth across our owned digital channels.

You will build, manage, and develop a high-performing digital marketing team, acting as a strong operational leader who establishes clear workflows, role accountability, and execution standards across the department. We require a leader who fosters independent execution from their team and takes strict ownership of project timelines, deliverables, and progress.

This role is highly execution-oriented and centered on operationalizing the Founder’s vision into scalable digital growth systems. The Founder will continue to lead the company’s core marketing philosophy, educational positioning, campaign concepts, product storytelling, and major promotional direction. Your responsibility is to translate that vision into coordinated, high-performing digital execution across all DTC channels.

You will lead the execution, optimization, coordination, testing, and scaling of founder-led campaigns through conversion-focused landing pages, merchandising, lifecycle marketing, subscription programs, paid digital coordination, and customer journey optimization. Your role is to build the operational systems and team necessary to execute the Founder’s ideas at a consistently high level.

Core Philosophy & Approach

 Founder-Led Marketing Execution

With the founder as the primary creative and strategic marketing visionary for the business, you must excel at taking campaign ideas, educational messaging, offers, and promotional concepts from the Founder and turning them into organized, high-performing digital executions that drive measurable business results.

Independent Leadership & Execution

You will establish marketing processes, workflows, and operational systems that ensure consistent execution and eliminate project bottlenecks. You must act decisively, create accountability across the department, and ensure timelines and deliverables are consistently met.

Conversion & Digital Direct-Response First

Your primary focus is leading the team to optimize the digital “low-hanging fruit,” designing and refining online offers, landing pages, conversion funnels, and lifecycle programs that maximize immediate, trackable revenue and ROI.

Requirements

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Team Leadership & Operational Management (Top Priority)

• Build, manage, and develop a multi-function digital marketing team across paid media, lifecycle marketing, social media, and DTC execution.
• Establish strict role accountability, workflows, operational systems, and performance standards to ensure independent execution across the department.
• Translate founder-led campaign ideas and initiatives into actionable project plans with clear ownership, timelines, deliverables, and execution cadences.
• Own departmental prioritization, execution coordination, and project follow-through
• Ensure timelines and deadlines are met across all projects
• Foster professional growth and development within the team while also managing external agency partners and vendors as needed.

DTC & Website Operations

• Own DTC e-commerce performance metrics, specifically top-line revenue, Conversion Rate (CVR), Average Order Value (AOV), Customer Acquisition Cost (CAC), subscription performance, and Customer Lifetime Value (LTV).
• Direct the team on website merchandising, landing page optimization, funnel development, SEO coordination, and on-site personalization initiatives.
• Lead rigorous A/B testing initiatives across founder-led offers, product pages, checkout flows, subscriptions, and customer journeys to maximize profitability and conversion efficiency.
• Translate promotional campaigns and educational initiatives from the Founder into optimized digital funnels, landing pages, merchandising experiences, and conversion paths.
• Oversee digital catalog management and coordinate with product and operations teams to ensure accurate product merchandising and inventory alignment.
• Continuously improve the customer purchase experience across desktop and mobile environments.

Digital Lifecycle, Retention & Subscription Growth

• Oversee the Email & Lifecycle Marketing Manager in building and optimizing email/SMS campaigns and automated flows, including welcome series, abandoned cart, replenishment, post-purchase, win-back, and subscription retention programs.
• Ensure founder-led educational content, promotions, and campaign messaging are effectively integrated into lifecycle marketing programs.
• Drive repeat purchase behavior, customer retention, subscription conversion, and overall customer lifetime value through disciplined lifecycle marketing strategies.
• Develop customer segmentation and personalization strategies to improve engagement and long-term customer value.

Social Media, Content Amplification & Social Commerce

• Oversee the Social Media Manager in executing educational, founder-led content distribution across key social platforms.
• Coordinate the operational execution and amplification of founder-generated content, educational messaging, and promotional initiatives across social channels.
• Support social commerce initiatives, including TikTok Shop, Instagram Shop, and emerging platform opportunities aligned with the company’s DTC growth strategy.
• Ensure social media execution aligns with paid media, direct-response campaigns, and customer acquisition initiatives.
• Coordinate user-generated content (UGC), creator partnerships, and community engagement initiatives that support customer acquisition and retention efforts.

Analytics, Reporting & Growth Optimization

• Completely own digital performance reporting across DTC channels, including CAC, ROAS, subscription metrics, funnel performance, campaign ROI, retention metrics, and contribution margin.
• Build scalable dashboards and reporting systems for executive leadership.
• Translate performance data into actionable optimization, testing, and resource allocation decisions.
• Continuously identify operational inefficiencies and growth opportunities across the digital business.
• Provide performance feedback and optimization recommendations on founder-led campaigns to improve conversion efficiency and customer response over time.

MINIMUM JOB QUALIFICATIONS

• Education: Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Experience: 7+ years of digital marketing/e-commerce experience with at least 3–4 years in a leadership role scaling DTC operations and leading multi-function teams.
• Leadership Track Record: Proven ability to build, manage, and develop high-performing marketing teams with a strong focus on accountability, operational rigor, and independent execution.
• Direct Response Expertise: Deep, hands-on background in DTC funnel development, conversion rate optimization, lifecycle marketing, subscription businesses, and measurable ROI-focused marketing.
• Execution Orientation: Demonstrated ability to operationalize executive/founder vision into organized, scalable marketing execution systems and campaigns.

• Platform Proficiency: Advanced understanding of e-commerce platforms, CRM systems, marketing automation, analytics platforms (GA4, Triple Whale/Northbeam), landing page tools, and attribution systems.
• Industry Knowledge: Experience in Nutraceuticals, dietary supplements, pharmaceuticals, functional foods, or founder-led health/wellness brands is highly preferred.

Work Environment

• Must be highly organized, execution-focused, and comfortable operating in a fast-paced, founder-led, mission-driven environment.
• Duties are performed primarily in a smoke-free office environment that maintains a clean, organized, and quality-driven culture.
• Frequent sitting; occasional lifting up to 25 lbs.

Benefits

ProCaps provide :

• Salary Range: $180,000 - $220,000 annually, depending on experience and qualifications
• Eligible for a discretionary company-wide bonus
• Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match – up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)
• Cash Reward Employee Referral Program
• Pet Insurance

* Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!

APPLICATION DEADLINE : This position will remain open until filled. Applications will be reviewed on a rolling basis.

HOW TO APPLY : Click below to apply directly through our career portal.