Social Media & Content Creation Virtual Assistant

Role Description

The client is looking for a creative and proactive Virtual Assistant who can manage and grow the brand’s social media presence while helping maintain a fun, engaging, and consistent online identity. This is intended to be a long-term ongoing role with growth potential into video editing and YouTube content support.

Key Responsibilities

• Social Media Management
  • Manage and maintain social media accounts primarily on:
    • Instagram
    • Facebook
    • Google Business/Profile
  • Create and schedule consistent weekly content
  • Ensure cohesive branding across multiple business locations
  • Maintain a consistent posting schedule (minimum 2–3 posts per week per location)
• Content Creation & Editing
  • Repurpose existing raw photos and video content into engaging social media posts
  • Create:
    • Reels
    • Short-form videos
    • Carousels
    • Promotional graphics
    • Captioned video content
  • Add subtitles/captions to videos for accessibility and engagement
  • Edit and enhance raw footage with:
    • Text overlays
    • Color adjustments
    • Music
    • Transitions
    • Branding elements
• Brand & Creative Support
  • Understand and maintain the client’s brand voice:
    • Fun
    • Cheeky
    • Community-focused
    • Lifestyle-oriented
    • Educational yet approachable
  • Contribute creative ideas and suggestions for content improvement
  • Stay updated with social media trends while adapting them to the brand’s authentic style
  • Assist in creating engaging promotions and campaigns
• Future Growth Responsibilities
  • Potential future tasks may include:
    • YouTube video editing
    • Long-form educational coffee content
    • Multi-camera video editing
    • Community-building campaigns
    • Google Ads support
    • Paid social media boosting
    • Additional marketing support
• Content Style & Brand Direction
  • The client prefers content that:
    • Feels authentic and personality-driven
    • Highlights community and customer relationships
    • Mixes educational authority with humor and relatability
    • Reflects Australian hospitality culture and lifestyle
    • Focuses on storytelling rather than heavily trend-chasing content

Qualifications

• Social media management experience
• Short-form video editing
• Reel/TikTok-style content creation
• Graphic design for social media
• Caption/subtitle editing
• Strong understanding of Instagram & Facebook best practices
• Ability to follow branding guidelines

Requirements

• Experience in hospitality, food, beverage, café, or lifestyle brands
• Familiarity with coffee culture/content
• Understanding of content strategy and audience engagement
• Knowledge of Google Ads/social media boosting
• Basic copywriting skills
• Trend awareness and creative ideation

Preferred Tools

• CapCut
• Canva
• Meta Business Suite
• Asana (preferred but not required)
• AI-assisted tools (Claude/ChatGPT familiarity is a plus)

Personality & Work Style Preferences

• Creative and proactive
• Fun and easy to work with
• Open to collaboration and feedback
• Self-motivated
• Adaptable and growth-oriented
• Comfortable contributing ideas
• Passionate about storytelling and social media

Workflow & Communication

• Flexible working hours
• Communication can be via:
  • Text
  • WhatsApp
  • Asana
  • Email
• Client will provide:
  • Raw content
  • Photos/videos
  • Promotional direction
  • Brand guidance
• The VA is expected to help transform raw assets into polished, engaging social content.

Hours & Commitment

• Minimum: 10 hours per week
• Potential for increased hours as the business grows
• Ongoing/long-term role preferred

Important Client Notes / Preferences

• Client highly values consistency in posting
• Wants someone who can “own” the social media process
• Interested in someone proactive with creative suggestions
• Prefers authentic branding over copying trends
• Wants subtitles due to his fast speaking style/accent
• Already has existing raw content library
• Future YouTube plans likely
• Interested in scaling marketing support over time
• Open to hybrid VA with both social media + video editing skills
• Flexible with timezone
• Long-term relationship preferred
• May eventually need broader VA/PA support