Senior Digital Acquisition Manager

Role Description

The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.

A Digital Acquisition Manager drives pipeline and revenue growth through paid and organic performance channels, with Paid Search as a core lever. They own acquisition strategy end-to-end, from budget planning and forecasting to execution and optimization. The role is accountable for CAC, payback, and pipeline targets — not just traffic or leads. They design structured experimentation across ads, landing pages, targeting, and channel mix to continuously improve efficiency and scale. Working closely with Sales, Product, and RevOps, they ensure marketing investment translates into qualified opportunities and revenue. As a player–coach, they guide a team while staying hands-on in the channels that matter most.

• Lead the multi-channel acquisition strategy across paid and organic channels, with full end-to-end ownership of the paid search function, to deliver pipeline and self-serve growth targets.
• Mentor and develop a team of paid and organic marketers and oversee external agency partners.
• Own acquisition budget, forecasting, and channel performance governance to meet CAC payback and growth business targets.
• Design an experimentation roadmap across creative, landing pages, targeting, and channel mix, increasing velocity and learning cycles.
• Diagnose funnel performance, identify growth opportunities, and make data-driven investment decisions across channels, audiences, and regions.
• Partner cross-functionally with Sales, Product, CRO, Creative, and Data teams to align priorities, support launches, and drive integrated performance programs.
• Communicate acquisition insights, risks, trade-offs, and recommendations to senior stakeholders, enabling informed decision-making.

Qualifications

• 8+ years of experience in data-driven B2B SaaS marketing, with a demonstrated track record of driving efficient revenue and customer growth.
• Hands-on expertise in Paid Search, with proven ability to scale and optimize the channel end-to-end (strategy, execution, experimentation, forecasting, and governance).
• Proven success scaling multi-channel acquisition portfolios using structured experimentation and managing $5M+ budgets across paid acquisition/performance marketing.
• Strong cross-functional experience partnering closely with Sales and Product teams to align priorities and deliver pipeline and self-serve growth.
• Player–coach leadership style, able to operate at both strategic and executional levels while guiding team members and maintaining long-term focus.
• Strong analytical and problem-solving skills, capable of diagnosing funnel issues, prioritizing opportunities, and applying data to decision-making.
• Clear communicator, able to use structured narrative, insights, and data storytelling to influence senior stakeholders.
• Highly organized and delivery-focused, able to manage multiple initiatives, dependencies, and deadlines in a fast-paced environment.

Requirements

• Pay ranges by location:
• UK — £100,000 to £127,000 GBP
• US — $150,000 to $185,000 USD
• Europe (EUR) — €100,000 to €146,960 EUR
• Salary ranges are provided in good faith and reflect current market conditions and internal pay structures.
• Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range.
• This salary disclosure is provided in compliance with applicable pay transparency legislation.
• We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.

Benefits

• Unlimited paid holiday (yes, really)
• Participation in our company share program
• Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available after one year of service)
• An annual Learning budget of €300 (and more for high performers) to support your development
• Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself
• A work from anywhere policy with flexibility to work abroad for a few weeks each year
• Relocation options, available after one year
• Flexible, hybrid working options
• A home office setup budget to make your workspace your own and a monthly work-from-home allowance
• Claude tokens, so you can automate workflows and build smarter, more efficient ways of working
• Additional benefits that vary by location, from healthcare and retirement plans to team events, socials and other perks.

Company Description

We’re an equal opportunities employer. We value teams that reflect the diversity of the customers and communities we serve. Different perspectives make better ideas, stronger products and a more welcoming company.

We also believe transparency is important when deciding if you're the right fit. Mews is an ambitious, high-pressure environment of continuous learning and high standards. Success here requires resilience, adaptability and a willingness to solve difficult problems.

• High autonomy means high responsibility. People are expected to take ownership and drive outcomes.
• Change is constant. We’re growing quickly and adapting as we scale.
• We’re remote-first, not relationship-free. Flexibility is core to how we work.
• AI is an integral part of our processes, motivated to proactively use the technology to seek out better ways of working.