Marketing Director

Job Description

Job Description

Director of Marketing and Admissions (DOMA)

Majestic Care of Avon is looking for a Director of Marketing and Admissions (DOMA) to join our team's mission and believe in our core values! Our mission:   Through the hearts of our Care Team Members, we provide excellent healthcare to those we serve.

Our Core Values... 

L - Listening

E - Empathy

A - Accountability

D - Decisiveness 

This is how we create a culture to LEAD with Love. 

Position Overview:

The Director of Marketing and Admissions manages the community inquiry and

admission process and provides customers with community-related information via community tours, personal visits/assessment, conversations, and follow-up. The DOMA coordinates and implements effective sales and marketing programs with the team.

Key Responsibilities:

• Respond to inquiry calls from hospital discharge planners, families, and other referral sources.

• Conduct community tours.

• Manage the admission process by maintaining updated bed availability and community services information at all times.

• Manage the inquiry process professionally, timely, and with appropriate follow-up.

• Effectively manage occupancy levels and census/premium mix enhancement.

• Make calls to outside the community (medical, insurance, legal, and financial

  professionals, and senior organizations, appropriate special interest groups, hospital

  discharge planners, and other community contacts).

• Develop and maintain relationships to advice referral sources of bed availability and new product and services.

• Maintain current database of existing and potential referral sources.

• Utilize company’s sales practices and sales tracking tools.

• Alert appropriate department heads and community staff of projected changes: i.e.,

  admissions, bed changes, and discharges, through daily admission meeting to discuss forthcoming changes.

• Utilize bed management principles.

• Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions.

• Recommend admission decisions to community management.

• Coordinate the development and implementation of sales and marketing plans, serves as a chairperson for marketing team meetings, monitor budgets and tracks results.

• Maintain a working knowledge of state and federal regulations and reimbursement

  guidelines (Medicare and Medicaid).

Qualifications:

• Associate and/or Bachelor’s Degree in Business/Communications field preferred.

• Two years equivalent experience in a sales/marketing position or Admissions

  Coordinator position in lieu of degree.

• Previous healthcare community relations’ experience preferred.

Majestic Difference Benefits:

• Quarterly Pay Increase

• Daily Pay

• Company-Paid Life Insurance

• Telehealth Services

• Double Pay on Holidays

• Care Team Member Relief Fund

 

Join the Majestic Care team where compassion meets excellence!