Senior Paid Media Strategist
$110k - $130kFull-time
EverCommerce
Role Description
The EverCommerce Paid Search team is looking for a Senior Paid Media Strategist to join us. Our Paid Search Team is tasked with implementing leading edge digital marketing strategies, utilizing the latest technologies and ROI tracking tactics. Reporting to the Head of Paid Media, you’ll assist them by managing paid search campaigns, working with our EverPro marketing teams on growth strategy, and performing other analysis on a group of brands. You will help to advance strategy and execution of additional customer acquisition channels including new channels, display, and remarketing.
- Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis.
- Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels.
- Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis.
- Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc.
- Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies.
- Analyze SEM performance, making recommendations and executing optimizations.
- Assist in managing multiple advertising accounts.
- Create reports to measure campaign performance and show ROI of efforts.
Qualifications
- 4-5+ years of paid search experience in a B2B environment.
- Experience managing multiple paid advertising accounts.
- In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices.
- Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc.
- Multi-year experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won.
- Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies.
- Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc.
- Excellent data analysis skills: Excel is your best friend!
Requirements
- Multi-year experience with PMAX, Google Display Network, Microsoft Ads, website analytic tools, directories, and other SEM channels.
- Understanding of how to utilize AI tools to ad test or improve day-to-day processes.
- Experience in debugging funnel issues with Sales Teams.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
- Day 1 access to a robust health and wellness benefits, including an annual wellness stipend.
- 401k with up to a 4% match and immediate vesting.
- Flexible and generous (FTO) time-off.
- Employee Stock Purchase Program.
Compensation
The target base compensation for this position is $110,000 - $130,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.
Vacancy posted 4 days ago
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