Category Strategist Family Dollar CMG

Summary Serves as a category thought leader and retail advisor for the Everyday CMG business, responsible for translating shopper, category, and performance insights into actionable strategies that drive category growth and retailer success. Location Charlotte, NC Responsibilities Develop Category Growth Strategy Build insight-led, shopper-driven strategies to grow the total category and Hershey’s business inclusive of digital shelf Identify growth opportunities across assortment, pricing, and merchandising Support 3-year and annual plans using data-driven insights Turn Insights into Action Analyze and synthesize business trends, competitive dynamics, shopper behavior, and financial performance Convert insights into clear recommendations and solutions for Family Dollar Act as a Trusted Retail Advisor: provide objective, data-backed recommendations to Family Dollar utilizing assortment of insights to drive customer KPIs Be the Subject Matter Expert for the Organization: advocate for the Family Dollar shopper by sharing trends, shopper-first insights, and customer KPIs Lead Category Initiatives & Projects: activate test-and-learn scenarios and serve as the undisputed project manager to deliver scale across projects and other initiatives Skills / Qualifications Seen as an indispensable partner to the retailer Consistently delivers category growth and Hershey share gains Influence both strategic (3‑year plans) and tactical (POG, shelf, promo) decisions Turn complex data into clear, actionable recommendations Knowledge of both syndicated and 1st‑party data platforms (i.e. Circana, Nielsen, SymphonyAI, Stratum, etc.) Experience with loyalty data (Scintilla, Stratum, DunnHumby) strongly recommended Intermediate to advanced proficiency in space planning software (i.e. JDA, Apollo) Education Minimum Bachelor’s Degree required Minimum 5 years in Category Management or a similar function The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer – Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call View phone number on click.appcast.io and leave a voicemail with your contact information. You may also email a request for accommodation to View email address on click.appcast.io. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request. #J-18808-Ljbffr The Hershey Company