Head of B2B Marketing

Quick Snapshot Role: Head of B2B Marketing Compensation: $250K $300K base + 33% target bonus + equity Location: Hybrid (Palo Alto/South Bay or New York City) Experience: 10 - 20 years of experience in B2B marketing at high-growth SaaS companies Focus: B2B positioning, demand generation, ABM, enterprise GTM, and PLG-to-SLG What will you be doing? Aligning with the go-to-market team on positioning and messaging defining how it shows up in the B2B world Conducting customer segmentation analysis to define the ICP and determine which companies and buyer profiles the sales team should target Building the demand generation, field marketing, and ABM programs that convert product-led adoption into enterprise pipeline Designing the PLG-to-SLG bridge turning 6,000+ self-serve organizations into sales-qualified enterprise opportunities Hiring and building out the B2B marketing team (4-5 initial headcounts) with a plan tied to your go-to-market strategy Why You Should Consider Founding opportunity Be the first dedicated B2B marketing hire and build the function from the ground up High ownership Define positioning, ICP, demand generation, field marketing, and ABM strategy Direct leadership exposure Partner closely with the CRO and GTM leadership team Build a team Start with 4 5 headcount and shape the B2B marketing organization #J-18808-Ljbffr Crossing Hurdles