Sr. Marketing Manager - Websites and Lead Generation - Americas

What you´ll do

The Sr. Marketing Manager, Websites & Lead Generation – Americas is responsible for driving website performance, digital lead generation, and platform optimization across multiple countries throughout the Americas region. This role serves as the primary liaison between regional marketing teams and global digital organizations, ensuring local business requirements are represented while supporting the successful implementation of global digital strategies, platforms, and capabilities.

• They will partner closely with brand, regional, and technical teams to optimize customer experiences, improve lead generation performance, and ensure website governance, compliance, and digital best practices are consistently executed across the region.
• Act as the primary regional contact for global digital, web, and marketing technology teams as it relates to owned websites.
• Lead regional adoption and implementation of new digital platforms, tools, and processes.
• Develop and execute website strategies that support business growth, customer engagement, and lead generation objectives.
• Partner with brand and content teams to improve website experiences through: Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO)
• Ensure websites are optimized for search visibility through SEO and emerging Generative Engine Optimization (GEO) best practices.
• Lead development and optimization of lead generation programs across multiple brands and countries.
• Coordinate efforts between local marketing teams and technical experts to deliver effective demand generation initiatives.
• Monitor lead acquisition, conversion performance, and marketing funnel effectiveness.
• Ensure proper integration between website, paid media, and organic marketing efforts.
• Conversion tracking and tagging
• UTM governance and management
• Campaign attribution frameworks
• Lead source tracking
• Partner with media teams to optimize customer acquisition and conversion performance.
• Maintain data integrity across digital marketing channels and reporting systems.

Web Platform & Marketing Technology Management

• Serve as regional owner and administrator for web analytics and digital measurement platforms, including: Adobe Analytics, Google Analytics 4 (GA4)
• Oversee implementation and governance of tracking pixels, tags, and measurement frameworks.
• Partner with technical teams to resolve website issues, implement enhancements, and maintain platform stability.
• Support CRM integration and management initiatives, including lead flow and data quality processes.
• Collaborate with global teams on PIM (Product Information Management) and DAM (Digital Asset Management) initiatives.
• Serve as the business lead for digital performance measurement across websites and lead generation programs.
• Monitor KPIs including: Traffic growth, Conversion rates, Lead volume and quality, Engagement metrics, Attribution performance

Site Security, Governance & Compliance

• Ensure websites meet organizational and regulatory requirements related to: Privacy and data protection, Accessibility standards, Security protocols, Compliance and risk management

What makes you a good fit

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.
• 8+ years of experience in digital marketing, website management, lead generation, or marketing technology roles.
• Experience working across multiple countries, regions, or global organizations.
• Strong understanding of: o Website strategy and management o SEO, GEO, and CRO o Digital analytics and reporting o Lead generation and demand creation programs o Marketing technology ecosystems
• Experience with Adobe Analytics and/or Google Analytics 4.
• Knowledge of conversion tracking, tagging, attribution, and campaign measurement.
• Strong project management and stakeholder management skills.
• Excellent written and verbal communication skills.

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program 
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement 
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships 
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $110,000.00 and $130,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 26098654

Job Locations: United States, OH, Westlake, OH

Contact information for application-related questions: View email address on us.fitly.work

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.