Marketing and Alumni Engagement Specialist

Job Description

Job Description

Description:

Marketing & Alumni Engagement Specialist

Position Purpose

The Marketing & Alumni Engagement Specialist serves as the operational leader behind Premier Charter School's marketing engine, digital strategy, community engagement, and alumni relations efforts. This role is responsible for coordinating and executing marketing initiatives that strengthen brand awareness, support enrollment growth, engage families and alumni, and tell the ongoing story of PCS.

Working closely with the Enrollment Specialist and Social Media Coordinator, this individual helps ensure that marketing, enrollment, communications, and community engagement efforts operate as one cohesive system. The Marketing & Alumni Engagement Specialist serves as the primary point of contact and project manager for all external marketing partners, including public relations firms, marketing agencies, website providers, photographers, videographers, and other vendors.

This role combines strategic thinking, project management, storytelling, relationship-building, and data analysis to ensure PCS continues to grow its visibility, reputation, and impact throughout the St. Louis region.

Primary Responsibilities

• Serve as the operational lead for the school's marketing strategy and digital presence.
• Serve as the primary point of contact for all external marketing vendors and partners (2060, mix media, Julie Lally PR, Finalsite, R3 films etc).
• Monitor project timelines, deliverables, and campaign execution.
• Review enrollment lead-generation data and marketing analytics.
• Collaborate with the Enrollment Specialist to adjust marketing efforts based on recruitment outcomes and enrollment goals.
• Support development and execution of digital advertising campaigns.
• Ensure alignment between enrollment priorities and marketing activities.
• Assist in maintaining and improving the school website as a primary enrollment and communication tool.

Requirements:Education

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism, Nonprofit Management, or a related field required.
• Master's degree preferred, but not required.

Experience

• 2–5 years of experience in marketing, communications, public relations, development, fundraising, alumni relations, admissions, or a related field.
• Experience in a school, university, nonprofit, or mission-driven organization preferred.
• Experience managing social media platforms, websites, and digital marketing campaigns.
• Experience planning and coordinating events.
• Experience writing professional communications for a variety of audiences.

Knowledge, Skills & Abilities

• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build relationships with alumni, families, donors, staff, students, and community partners.
• Ability to organize multiple projects and meet deadlines.
• Strong attention to detail and organizational skills.
• Proficiency with Microsoft Office and Google Workspace
• Experience with Canva, Adobe Creative Suite, or similar graphic design software preferred.
• Experience with website content management systems (WordPress, Finalsite, Blackbaud, etc.) preferred.
• Experience using CRM or donor management software preferred.
• Ability to work occasional evenings and weekends for school events.
• Ability to maintain confidentiality and represent the school professionally.

Preferred experience

• Experience in PK-12 independent, charter, or public schools.
• Experience with alumni engagement or donor stewardship.
• Photography and/or videography experience.
• Email marketing experience (Mailchimp, Constant Contact, HubSpot, etc.).
• Knowledge of fundraising and annual giving campaigns.
• Familiarity with social media analytics and digital advertising.