Social Media Strategist

Social Media Strategist

DSplus is a Saatchi & Saatchi company. It was created years ago around the idea of a "Digital Salesperson" who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas. Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars.

DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client's unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time.

Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work. Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit. Come join us.

The Social Media Strategist is responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive client across the US. This person collaborates with planning, operations, and analytics to bring their clients innovative, integrated social media campaign activations.

Roles and Responsibilities Include:

• Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month
• Work with planning and operations teams to ensure all campaigns are seamlessly executed
• Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, creative formats), success measurement, and timelines
• Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy
• Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more
• Optimize campaign buys to ensure budgets are spent as effectively as possible each month
• Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings
• Other duties as assigned

Qualifications:

• 3+ years of professional experience, with a minimum of 2 years of experience with paid social advertising
• Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat that includes a clear understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities
• Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
• Experience handling large media budgets and developing insights based on campaign results
• Have strong project management and organizational skills, being able to manage multiple projects and campaigns at once
• Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com, etc.
• Facebook Blueprint Media Buying Certification strongly preferred
• Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms
• Self-motivated, well-organized, and assertive, with strong analytical and deductive skills
• Strong interpersonal, written, and verbal communication skills for effective client relations
• Experience with retail and/or automotive is strongly preferred

Compensation Range: USD $60,800.00 - USD $89,600.00/Annually.