Marketing Communications Specialist

Marketing Communications Specialist### Marketing Communications SpecialistApply: Penn State University Park: Full time: Posted Today: REQ\\_0000083391# **APPLICATION INSTRUCTIONS:*** ## CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.* ## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.* ## If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.### **Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.**### **POSITION SPECIFICS**Transportation Services, a unit within Auxiliary and Business Services, is seeking to hire a Marketing Communications Specialist to aid with promotion of various transportation-related programs and initiatives. Reporting to the Special Projects Manager and working with senior marketing communications staff, this position will primarily provide marketing, communications, and customer service support for campus parking operations but will also support other Transportation Services operations, as needed, including campus transit, bike programs, fleet vehicle rentals, driver services, garage services, and campus and community ridesharing initiatives. **Responsibilities include but are not limited to:*** Contribute to the planning and execution of integrated marketing and communications strategies aligned with organizational goals and approved marketing plans* Collaborate with internal stakeholders to identify communication needs, target audiences, and key messaging* Assist in developing campaign timelines, deliverables, and performance metrics* Research and translate complex subject matter into clear, engaging content for multiple platforms and audiences* Produce and contribute to content including fact sheets, brochures, articles, newsletters, website copy, news and feature stories, customer correspondence, digital signage, and other internal or external communications; maintain adherence to organizational brand, editorial, and style guidelines* Draft communications such as speaker remarks, announcements, and promotional messaging* Edit and proofread publications including websites, advertisements, articles, brochures, and feature stories to ensure accuracy, clarity, and adherence to editorial standards* Execute and coordinate the production of marketing and promotional materials across print, digital, social media, and emerging platforms* Prepare creative briefs to guide concept development and creative expression* Monitor the progress of tactical campaign implementation and communicate project status to management and partners* Support website and digital content management, ensuring information is accurate, timely, and aligned with organizational branding* Monitor news and media coverage relevant to programs or initiatives* Track and analyze performance metrics for websites, email campaigns, social media, and digital marketing efforts* Provide insights and recommendations based on analytics to improve campaign performance and audience engagement* Develop event marketing materials and coordinate promotion across multiple channels* Coordinate with external agencies, designers, printers, and other vendor partners to support campaign development and production* Ensure deliverables meet project specifications, deadlines, and brand guidelines* Ensure all communications comply with accessibility standards (such as WCAG/ADA), contractual obligations, confidentiality requirements, and privacy policies* May supervise staff members, including hiring, development, and performance **Required Competencies:*** Strong writing, editing, and verbal communication skills* Proficiency in marketing strategy, content creation, social media management, and public relations* Ability to manage multiple assignments with minimal supervision* Strong collaboration and interpersonal skills* Experience with Microsoft Office, analytical tools, accessibility standards, CMS platforms, and digital advertising* Familiarity with Penn State’s Brand Book and Editorial Standards and the ability to apply brand standards effectively* Proficiency with design tools such as Adobe Photoshop, Canva, or similar creative applications for producing visual and digital marketing materials* Excellent customer service skills This is an in-person position at the University Park campus and may require occasional evening, weekend, or outdoor work in support of Transportation Services events and outreach. **MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS**Bachelor's DegreeNo prior relevant work experience required; previous relevant work experience accepted in lieu of education.Required Certifications:None### **BACKGROUND CHECKS/CLEARANCES**Employment with the University will require successful completion of background check(s) in accordance with University policies.### Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S. **SALARY & BENEFITS**The salary range for this position, including all possible grades, is $44,628.00 - $64,668.00. Salary Structure - Information on Penn State's salary structure Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page. #J-18808-Ljbffr The Pennsylvania State University