Regional Admissions Counselor

Job Description

Job Description

Job Description

Wesleyan College seeks a full-time mission-driven Regional Admission Counselor to expand awareness and interest in Wesleyan and convert that interest into enrolled students. Reporting to the Manager of Undergraduate Recruitment, this position will play a key role in developing and implementing strategy to enhance the recruitment efforts of Wesleyan College, including coordinating the recruitment of a specific geographic territory using a data-informed approach and developing relationships with students, supporters, and influencers from initial inquiry through enrollment. This Georgia-based role manages this defined territory (final territory set by the College) and blends in-person travel with virtual recruitment, relationship building, and application counseling. The counselor partners closely with campus admission operations and uses the College’s CRM to plan outreach and measure results.

• Develop a broad and deep understanding of Wesleyan College’s mission, key features and advantages to present information about Wesleyan in an accurate, effective, and compelling way. 
• Build and manage an assigned recruitment territory to drive inquiries, applications, deposits, and enrollments.
• Cultivate relationships with students, families, counselors, and community partners through school visits, fairs, events, and virtual outreach.
• Guide students through the admission process - inquiry to enrollment - including application reading and scholarship/aid next steps.
• Use CRM data to plan travel, track the funnel, and execute timely, personalized follow-up.
• Represent Wesleyan professionally at on-/off-campus and virtual programs; evening/weekend work and travel are expected.

• Territory management & travel - Develop and implement a comprehensive recruitment plan to achieve assigned goals for a large geographic region, utilizing historical data, current market trends, and independent research. Travel will typically involve 12-16 weeks per year and include individual meetings with families, visits to high schools and attendance at college fairs.
• Outreach & events - Deliver engaging information sessions and presentations (on campus, off campus, and virtual); support open houses, yield days, and counselor programs. Collaborate with Wesleyan faculty/staff and coordinate with the centrally managed Student Ambassador program to facilitate peer-to-peer interactions.
• Pipeline development - Generate and nurture leads from inquiry through deposit using timely, personalized follow-up via email, phone, text, and video; log all activity in the CRM. Maintain high-touch service for counselors, students, and families in your region.
• Application counseling & reading - Advise students/families on admission, scholarships, and next steps; evaluate applications in a holistic process and meet seasonal reading goals; confidently discuss affordability and return on investment.
• Partnerships - Through frequent travel and continuous communication, develop and cultivate strong relationships with school counselors, community-based organization representatives, independent educational consultants, and other influencers in assigned recruitment territory.
• Data & reporting - Use CRM and historical data to set goals, target schools, and report on territory performance and event ROI; recommend adjustments throughout the enrolment cycle.
• Professional development - Engage in workshops/webinars/retreats to strengthen recruitment skills and market knowledge.
• Equity & inclusion - Advance Wesleyan’s commitment to access and belonging in all recruitment activities.

• Bachelor’s degree.
• Excellent written, verbal, and presentation skills; comfort addressing large and small audiences.
• Valid driver’s license and ability to travel extensively within the territory; ability to work evenings/weekends during peak seasons.
• Ability to maintain confidentiality and exercise sound judgment with sensitive information.
• Ability to lift and transport recruitment materials and displays (approx. 25–35 lbs).
• Proficiency with standard office tools and the ability to learn a recruitment CRM.
• Must reside in or be willing to relocate to Georgia; preferably in the Macon and/or Atlanta area.

• 1–2 years of experience in college enrolment/student recruitment, K-12 counseling or community outreach.
• Familiarity with Georgia secondary schools and community organizations.
• Experience with admissions CRMs and basic data/reporting skills.

This is an outreach role with significant in-state travel during peak seasons where overnight trips will be required. Regular lifting of recruitment materials/displays and standing for extended periods at events should be expected. Driving is an essential function. This may be considered as a hybrid role for the right candidate.

Relocation Assistance may be available.