Senior Marketing Specialist - Account Based Marketing - North America

Overview Enablon, a Wolters Kluwer business, is the world's leading provider of ESG, Sustainability, EHS and Operational Risk Management Software. Enablon offers the most comprehensive platform in the industry and is consistently recognized as a global leader and visionary for enabling the sustainable company through technology. We are seeking a results-driven North America ABM Marketing Manager to execute, optimize, and scale account-based marketing (ABM) programs and demand generation campaigns across targeted enterprise accounts and segments. This role partners closely with Sales, Demand Operations, Product Marketing, Content Marketing, and Digital teams to drive pipeline creation, accelerate opportunities, and expand key accounts through data-informed, multi-channel strategies. This role is best suited for a hands-on, strategic, and execution-oriented marketer who takes ownership of outcomes and is passionate about building scalable, customer-centric ABM programs across North America. Key Responsibilities ABM Strategy & 1:Many / 1:Few Program Execution Execute 1:few and 1:many ABM programs aligned to global frameworks and regional sales priorities Partner with North American sales leaders, account executives, and partner managers to translate growth objectives into targeted account-based programs Design and deliver account-centric journeys with persona- and industry-specific messaging Identify and develop opportunities to generate new pipeline and advance existing opportunities within target accounts Serve as a subject matter expert and trusted partner in building scalable ABM programs and experiences Integrated Campaign Planning & Execution Plan and execute multi-touch, integrated campaigns across email, webinars, events, paid media, social, and sales channels Lead the development of multi-dimensional inbound and outbound programs, including coordination with third-party vendors Ensure consistent messaging and coordinated execution across all campaign touchpoints Align campaign execution with broader GTM objectives and regional priorities Collaborate with Product Marketing and Content teams to refine persona-based messaging and value propositions Develop and execute testing strategies (A/B testing, segmentation, flows), analyze results, and apply learnings Pipeline Ownership & Performance Optimization Own campaign performance against pipeline targets, including MQLs, SQLs, pipeline creation, and revenue contribution Continuously optimize segmentation, messaging, channel mix, and timing using data-driven insights Develop scalable campaign playbooks, templates, and best practices to support business growth Qualifications & Experience 5+ years of experience in B2B marketing, with at least 3 years focused on ABM or demand generation Proven track record of delivering campaigns that drive pipeline creation, opportunity acceleration, and account growth Strong cross-functional collaboration and project management skills in fast-paced, deadline-driven environments Proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce), along with analytics and reporting tools Self-starter mindset with strong ownership, intellectual curiosity, and passion for continuous improvement Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) Why Join Us? Opportunity to lead and scale ABM programs across North America while influencing global strategy Collaborative and innovative environment working across marketing and sales ecosystems Ability to directly impact pipeline growth and strategic account expansion Engage with cutting-edge tools, data strategies, and customer-centric marketing practices * This role will work in a hybrid model based out of one of our office locations (minimum of 8 days a month in-office) with preference for CT/ET time zones.* Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $78,400.00 - $136,950.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. 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