Digital Product Manager - Private Wealth

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

Role Summary

Associated Bank is seeking a Digital Product Manager to lead the strategy, development, and ongoing enhancement of digital banking products and experiences. In this role, you will shape product roadmaps, identify opportunities to improve customer experiences, and partner across the organization to deliver solutions that drive business growth specifically for our Private Wealth area. This is an exciting opportunity to influence the future of digital banking while working with cross-functional teams and emerging technologies.

Key Accountabilities

• Develop and manage the digital product roadmap for the Private Wealth area, prioritizing initiatives that deliver customer and business value.

• Drive product strategy by evaluating customer needs, market trends, and business objectives.

• Partner with engineering, delivery, and channel teams to bring new features and enhancements to market.

• Build business cases and recommendations to support product investments and strategic decisions.

• Analyze product performance, adoption, and customer feedback to identify improvement opportunities.

• Collaborate with marketing, operations, customer experience, risk, legal, and compliance teams to ensure successful product execution.

• Represent the platform in strategic planning and vendor roadmap discussions.

• Monitor product outcomes and financial performance to support growth, utilization, and long-term success.

Education & Experience
Required

• Bachelor's degree in Business, Communications, Information Technology, or a related field, or an equivalent combination of education and experience.

• 8+ years of product management experience.

• 6+ years of experience solving complex business challenges and developing innovative solutions.

• Experience managing product roadmaps, priorities, and cross-functional initiatives.

Preferred

• Master's degree in Business, Communications, Information Technology, or a related field.

• 4+ years of experience working within Scrum or Agile environments.

• Experience partnering with technology teams to deliver digital products and enhancements.

• Financial services, banking industry, or Private Wealth experience.

Why You'll Love Working Here

At Associated Bank, you'll have the opportunity to shape products that impact customers every day while collaborating with talented teams across the organization. We invest in professional growth, encourage continuous learning, and provide opportunities to take on meaningful challenges that advance your career. Apply today to make an impact.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
• Personal banking, loan, investment and insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X.

Artificial Intelligence Statement

To support our recruiting process, we may use artificial intelligence ("AI") or automated technologies to collect, organize, sort, and analyze information submitted by applicants. These tools may assist our Talent Acquisition professionals in identifying applicants who appear to satisfy the minimum qualifications for a position.

AI is not used to make employment decisions on behalf of Associated Bank. No applicant will be selected or rejected solely based on the output of an AI tool. Hiring decisions are made by Associated Bank personnel who review applicant information and exercise independent judgment in accordance with applicable law and company policies.

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact View email address on aiapply.co if you need an accommodation at any time during the process.

Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range.

$115,780.00 - $198,480.00 per year