Digital Content Specialist

Expected Hiring Range: $60,169 - $70,000 Starting Salary Depending on Experience and Qualifications Under general supervision, and serving as a member of the Communications and Marketing Division, recommends, creates, updates, oversees and/or maintains digital content for orovalleyaz.gov, chooseorovalley.com and joinovpd.com; owns the end-to-end production process of short- and long-form video assets for use on the Town’s various digital platforms and channels; contributes creatively to the ideation, development and implementation of educational and promotional campaigns. Assists in strategic development and implementation of marketing materials, digital ads and public education campaigns for the Town to promote citizen understanding of Town policies, actions, programs and events. Coordinates the creation of digital content and campaigns with photographers, videographers, graphic designers, public information officers, and vendors. Develops and communicates the Town's web and digital content policies, procedures, style guides, and standards within the organization and monitors web pages and digital content to ensure compliance with those standards. Develops digital content, including scripts, videos and graphics, for the Town’s various websites and social media platforms. Identifies existing and emerging digital and multimedia tools and channels for effectively communicating Town programs, initiatives and events to target audiences. Helps catalog and maintain the Town’s digital assets in accordance with Division needs, goals, SOPs and state records retention laws. Participates and leads cross-functional meetings with teams to support and advise on how digital content may be utilized and compiles and evaluates analytics to support the effective use of digital content. Participates in the development and implementation of marketing and communications initiatives; plans, develops, and communicates web and digital strategies. Provides content management training and guidance to department-level web editors, coordinating regular review of orovalleyaz.gov, chooseorovalley.com and joinovpd.com to ensure accuracy, consistency and compliance with website guidelines and SOPs. Serves as lead and primary point of contact for the Town’s website CMS; recommends, develops, implements, updates and maintains digital content for the three websites on that CMS platform: orovalleyaz.gov, chooseorovalley.com and joinovpd.com. Utilizes SEO and other techniques and analytics to maximize website engagement. May provide limited support, such as content updates, to the Town’s intranet/Sharepoint platform. Provides monthly reports on website analytics and related metrics as requested by the Town Manager or Communications Administrator. Works closely with staff to transform abstract concepts into web-based multimedia products, including audiovisual presentations. In partnership with Town Manager's Office staff, IT Department staff, and third‑party SaaS vendors, the Town of Oro Valley prepares for and maintains compliance with the new WCAG 2.1 Level AA accessibility standards. Works with web development and hosting vendors and the Information Technology Department to manage and troubleshoot the Town websites as necessary. REQUIRED KNOWLEDGE, SKILLS AND ABILITIES: Knowledge of web standards, website content management systems and web/Google analytics. Knowledge of basic search engine optimization (SEO) techniques. Skilled experience with videography and photography, including related equipment and editing software programs Adobe Premiere Pro and Adobe Photoshop. Experience with digital asset management. Ability to follow current ADA Compliance standards (WCAG 2.0 and Section 508 Web Content Accessibility Guidelines). Knowledge in the management of social media platforms such as Facebook, Instagram and YouTube. Ability to communicate effectively both verbally and in written communication. Ability to establish and maintain effective working relationships. Knowledge of, or ability to learn, Town and Department policies and procedures. Ability to organize work, set priorities, meet critical deadlines and follow up on work assignments with minimal supervision. A bachelor’s degree from an accredited college or university in Media Arts, Communications, Marketing, Public Relations, or a closely related field. Four (4) years’ experience in digital content management. Four (4) years’ experience with videography, including pre- and post-production. An equivalent combination of education and experience may be considered. Work is performed in an indoor environment. Regular and reliable attendance; may work more than forty hours in a workweek without additional compensation to perform assigned job duties, including weekends, evenings, early morning hours, and holidays as required. #J-18808-Ljbffr