Brand Marketing Manager

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

• Develop and drive the go-to-market brand strategy for [Coins.ph]( brand and [products.](
• [Build]( and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences. 
• Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment
• Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams 
• Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration
• Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usage 
• Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnerships 
• Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies

• 3-5+ years of experience in brand marketing
• Track record of spearheading brand launches and marketing campaigns that drove significant business results
• Demonstrated ability to build relationships with key stakeholders and influence at all levels 
• Formidable creative narrative and story-telling skills to position [Coins.ph]( as a crypto and finance leader in Philippines and Southeast Asia 
• ​​An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings
• Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impact 
• Project management, prioritization skills & ability to manage multiple projects at different stages of development 
• A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit 
• Exceptional project & time management skills 
• Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker 
• Ability to anticipate issues and resolve them based on sound business judgment