Paid Media Specialist

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) Google Ads | Meta Ads | Performance Marketing | Lead Generation Job Type: Full-Time, Remote Working Hours: U.S. Business Hours Reports To: Marketing Director / Head of Growth About the Role At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. This is more than a campaign management role. You’ll take ownership of the full paid media lifecycle—from strategy and campaign setup to optimization, reporting, and revenue growth. You’ll be responsible for: Paid media strategy and execution Lead generation and customer acquisition Campaign optimization Budget management Landing page performance Data analysis and reporting Working closely with marketing leadership, you’ll drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth , this role is built for you. What You’ll Own Google Ads Management Plan, launch, and optimize campaigns across: Google Search Google Display Performance Max (PMax) Local Services Ads (LSA) Conduct keyword research and manage: Match types Negative keywords Bid strategies Ad copy Monitor budgets, pacing, and campaign performance daily. Identify opportunities to improve efficiency and scale successful campaigns. Meta Ads Management Build and optimize campaigns across: Facebook Instagram Manage campaigns focused on: Brand Awareness Lead Generation Remarketing Create and optimize: Custom Audiences Lookalike Audiences Retargeting Campaigns Collaborate with creative teams to improve ad copy, visuals, videos, and creative performance. Landing Page & Conversion Optimization Work with landing page platforms such as: Unbounce Instapage Similar tools Conduct A/B testing on: Headlines Calls-to-Action (CTAs) Forms Layouts Continuously improve landing page conversion rates through testing and optimization. Performance Analysis & Reporting Prepare weekly and monthly performance reports. Monitor and report on: Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Click-Through Rate (CTR) Identify trends, opportunities, and performance issues early. Present actionable recommendations backed by campaign data. Requirements Must-Have Qualifications Experience 3+ years of hands-on paid media management experience. Strong experience managing: Google Ads Google Search Performance Max (PMax) Local Services Ads (LSA) Hands-on experience managing Meta Ads campaigns end-to-end. Proven ability to optimize campaigns using performance data. Experience managing monthly advertising budgets of $50,000+ . Experience managing multiple campaigns simultaneously. Technical Skills Strong analytical and problem-solving abilities. Excellent written and verbal English communication skills. Ability to work independently in a remote environment. Nice-to-Have Experience in: Home Services B2B Local Service Businesses Familiarity with: HubSpot CallRail CRM platforms Call tracking systems Experience supporting: Multi-location businesses Franchise organizations Basic HTML and CSS knowledge for landing page updates. What Makes You a Strong Fit You focus on business outcomes—not vanity metrics. You manage advertising budgets with a strong sense of ownership. You proactively identify issues before they impact performance. You continuously test, optimize, and improve campaigns. You stay current with advertising platform updates and industry best practices. You thrive in fast-paced, performance-driven environments. You take ownership of campaign performance from strategy through optimization. What a Typical Day Looks Like Review paid media dashboards and campaign performance. Optimize bids, budgets, audiences, and creatives. Launch new Google and Meta campaigns. Monitor campaign pacing and advertising spend. Test new ad copy, creatives, and landing pages. Analyze campaign performance and identify optimization opportunities. Build reports with actionable recommendations. Collaborate with marketing leadership on growth initiatives. In short: You drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversion rates, and maximizing return on advertising spend. Key Metrics for Success (KPIs) Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Click-Through Rate (CTR) Lead quality and revenue contribution Budget efficiency and campaign scalability Why Join Us? Own paid media strategy across multiple advertising platforms. Directly impact lead generation and revenue growth. Work in a performance-driven environment with measurable outcomes. Gain exposure to modern advertising platforms, analytics, and optimization tools. Fully remote role with long-term career growth. Opportunity to advance into: Senior Paid Media Specialist Performance Marketing Manager Growth Marketing Manager Head of Paid Media Interview Process Initial Phone Screen Spark Hire Intro Video (3-5 minutes) Practical Assessment (Campaign Strategy & Optimization Scenario) Client Interview Offer & Onboarding #J-18808-Ljbffr