Ready To Drink (RTD) Innovation Manager USA/Canada

Ready To Drink (RTD) Innovation Manager USA/Canada We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. As the Innovation Manager for USA & Canada Ready‑to‑Drink (RTD), lead the development, execution, and launch of new RTD products that meet business growth ambitions and consumer needs. This role requires a strategic & creative thinker with strong new product development expertise, a deep understanding of consumer behavior, and the ability to inspire cross‑functional teams to achieve ambitious goals. Effective leadership, consumer insight, and a project management process will be crucial. This role will play a pivotal role in shaping the future of Brown‑Forman’s RTD portfolio. Key Responsibilities Lead the development, execution, and launch of new RTD products that meet business growth ambitions and consumer needs. Strategic planning & financial management: craft product innovation strategies, visions, and roadmaps that align with the overarching goals of the business; develop a P&L forecast to evaluate the financial feasibility of new concepts. Market research & ideation: collaborate with consumer insights to conduct qualitative and quantitative research, uncover consumer insights, and translate them into viable business opportunities and new product pipelines. Collaboration with brand management: work with the brand management communication team to effectively execute the consumer brand strategy. Cross‑functional team leadership: engage and influence diverse internal cross‑functional teams—such as R&D, supply chain, project management & production—to execute operational elements on time and with excellence. Sales integration & Go‑to‑Market planning: oversee product commercialization to build knowledge around new innovations and to effectively & efficiently sell the RTD portfolio; work hand‑in‑hand with the commercial team to ensure execution of new production based on channel and customer strategies. Stakeholder communication: present innovation strategies to senior leaders to gain buy‑in and secure necessary resources; continuously align teams to the product roadmap, influence cross‑functional resources, and manage executive expectations regarding product timelines. Identify market opportunities and lead the development of new products that meet consumer needs. Build brand strategy to maximize market coverage, minimize overlap, and enhance overall brand equity. Develop and implement long‑term brand strategies. Build and lead a team, providing guidance and support for professional development. Influence, inspire, and motivate team members to achieve common goals; manage agency partners to deliver on scope of work and within the strategy. Advanced budget management, P&L accountability, revenue management, and business performance forecasting. Effectively collaborate with diverse teams across the organization, including sales, finance, operations, and R&D. Identify market opportunities and lead the development of new products that meet consumer needs. What You Bring To The Table Bachelors Degree and 8+ years of marketing and/or brand‑building success. Equivalent RTD marketing experience will be considered in lieu of a degree. Spirits/Beverage/CPG industry experience. Experience in team management, brand management, consumer insights, analytical understanding, and new product development is required. Ability and willingness to travel 30% of the time, including some weekends. Working Arrangement In‑office at the Brown‑Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays. Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. What We Offer Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. #J-18808-Ljbffr Brown--forma