Senior Product Manager - Adobe.com Personalization

The Opportunity Adobe.com is one of the most heavily trafficked corporate websites in the world and serves as the digital front door for millions of customers, B2C & B2B. The Web Product Management team is responsible for delivering intelligent, data-driven, and personalized experiences across the entire customer journey. We are looking for a Senior Product Manager to lead AI-powered personalization across web for our B2B customers, with a focus on the business audience (business.adobe.com). In this role, you will define and drive the strategy for how Adobe uses AI, machine learning, and real-time data to tailor content, journeys, and messaging to businesses. You will work at the intersection of product, data science, engineering, and marketing to build and scale personalization capabilities that meaningfully improve engagement, conversion, and customer experience. This is a highly cross-functional and strategic role, requiring both strong product leadership and a deep curiosity about AI innovation. What You’ll Do Lead the strategy and roadmap for AI-based personalization across Adobe.com for our B2C and B2B customers Define and scale the personalization program, grounded in business strategy and expected outcomes, using behavioral, firmographic, and contextual data Partner with data science and engineering teams to develop and deploy machine learning models for content recommendations, targeting, and journey orchestration Own the outcomes for the B2B web personalization strategy & plan – push back if plans don’t align to critical metrics Find opportunities to demonstrate generative AI and automation to dynamically develop and optimize content experiences Translate business goals into clear product requirements, use cases, and measurable metrics Collaborate closely with UX, design, and content teams to deliver cohesive, personalized user journeys Partner with marketing collaborators in the Medium & Large business teams to align on vision, priorities, and outcomes Drive cross-functional planning sessions and influence roadmap decisions across teams Clearly communicate strategy, insights, and results to executives and senior collaborators What You'll Need to Succeed 7+ years of product management experience, with strong preference for personalization, growth, or AI-based products Experience building or scaling personalization platforms, recommendation systems, or data-driven customer experiences Solid understanding of AI/ML concepts, including model development lifecycle and experimentation (hands-on data science experience not required, but fluency is important) Proven ability to define and implement data-driven product strategies and roadmaps Experience with experimentation frameworks and optimization methodologies Experience working in cross-functional environments with engineering, data science, UX, and marketing teams Excellent communication skills with the ability to influence executive collaborators Ability to own decisions and bring cross-functional groups along to ensure all are aware and understand the outcomes expected Bachelor’s degree or equivalent experience required, advanced degree a plus Bonus Qualifications Experience with generative AI applications (e.g., content generation, conversational interfaces) Familiarity with customer data platforms (CDPs), real-time decisioning, or marketing automation systems About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,800 -- $239,725 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $165,600 - $239,725 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.