Social Media Specialist

The Dyrt is the largest digital camping platform in the world and is the only camping app with all camping locations in the U.S. Every second, a new user visits The Dyrt to access our community-driven campground information. If you are a camper who loves the outdoors and want to be part of a fast-growing consumer app, you’re in the right place. The Role 24 hours/week | Monday - Wednesday The Dyrt is hiring a part-time Growth Specialist, Ads (Mon–Wed) to own paid user acquisition for The Dyrt PRO, our subscription product. This role owns the performance of our paid media programs across app and web — where the budget goes, what runs, and what it returns. This is an operator role. You will work directly in the ad platforms rather than through an agency, and you will make the calls on where spend should grow and where it should stop. It is intentionally structured around a 3-day weekly operating cadence (Mon–Wed), working with a Monday–Wednesday Growth Manager who owns the conversion funnel. Key Responsibilities: Performance Ownership: Own paid acquisition volume and efficiency against monthly targets. Know where the program stands, what is driving it, and what you are changing to move it. Budget Allocation: Decide how spend is distributed across platforms, campaigns and audiences — scaling what is working, cutting what is not, and sizing each move before you make it. Campaign Management & Execution: Build, launch, structure and maintain app and web acquisition campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and secondary ad networks. Creative & Store Front: Brief, refresh and test ad creative. Build and test App Store custom product pages, and keep the ad, the store page and the destination telling one story. Measurement & Tracking: Verify that what the ad platforms report matches what our own analytics show. Maintain conversion events, deeplinks, and UTM and pixel integrity. Testing & Results: Define what success looks like before a test launches, read it out on schedule, and make a clear call to scale, stop, or iterate. Reporting: Keep weekly and monthly acquisition reporting current, and make a clear recommendation for what should run next. Example Week: Monday: Review the week's performance, re-prioritize, and align with the product-funnel Growth Manager on anything crossing between acquisition and the app. Tuesday: Build and launch — campaigns, creative, store pages, tracking. Make the spend moves. Wednesday: Read results, make scale/stop calls, set budgets through the weekend, and hand off. What You Bring: Hands-On Platform Experience: You have personally managed app install and app event campaigns in Google Ads, Meta, and Apple Search Ads — building and optimizing them yourself, not briefing an agency to do it. Budget Judgment: You have allocated and paced real paid budget against volume and efficiency targets, and you are comfortable recommending a cut as readily as an increase. Mobile Measurement Literacy: SKAdNetwork, deeplinks, custom product pages, store listings, and the attribution gaps that come with all of them. Analytical Rigor: You check platform-reported results against an independent source, and you know what to do when the two disagree. Concise Communication: You write plainly. A busy stakeholder reads your recommendation once and knows what you want to do and what it costs. Comfort with AI & Tooling: Curious and proactive in using AI and automation for analysis, creative production, and reporting to move faster. Working Here: With over 300M annual impressions, The Dyrt is the only camping app with all of the public and private campgrounds, RV parks, and free camping locations in the United States, along with millions of user-generated campground reviews. The Dyrt is also the #1 advertising platform for brands looking to get in front of campers in the US. The Dyrt works with companies like Toyota, T-mobile, Nature Bakery, and Smartwool, to help campers find their next adventure. The Dyrt is built by campers, for campers. Whether you're new to the outdoors or have been sleeping under the stars for decades, what matters is that you share that passion. We pride ourselves on a team that is down-to-earth, driven to execute beyond expectations, and have a daily drive to win. This is a part-time, remote position. Employees are expected to maintain high-speed internet and a professional working environment sufficient for clear video conferencing during standard working hours. Must work in a U.S. time zone. Our founders even work from their van. The Dyrt is an equal opportunity workplace. We believe that the outdoors are for everyone, and are committed to building an inclusive platform and community that celebrates all people. #J-18808-Ljbffr The Dyrt