Account Manager, Social Media & Influencer Marketing

We're growing! Here's The Scoop: af&co., based in the heart of San Francisco with offices in Los Angeles, is a full-service integrated communications agency with a passion for the hospitality industry. Our clients include restaurants, hotels, food and beverage brands and special events throughout the West Coast. We specialize in media relations, influencer relations, marketing, social media and launch strategy, as well as concept development and operational consulting. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. Our approach for each client is fresh, direct, creative and stylish. We inspire people to love our clients as much as we do! For more information, please see our website at Job Title: Account Manager, Social Media & Influencer Marketing Department: Marketing Reporting To: Account Director(s) FLSA Status: Full time or contract The Account Manager, Social Media & Influencer Marketing position requires three to four years of experience , with strong social media management and digital content experience, complemented by sharp communication and leadership skills. The ideal candidate is a self-starter with an eagerness to demonstrate their creativity and strategic thinking. Account Managers are responsible for executing account deliverables whilst maintaining client satisfaction. This role plays a key part in developing and executing influencer marketing strategies, cultivating creator relationships, and integrating influencer partnerships into broader social media and marketing campaigns. A passion for food, restaurants, travel and the hospitality industry as a whole, as well as a desire to continue their knowledge building in social media and brand strategy, and marketing , are keys to success in this role. Candidates must be located in Los Angeles or the San Francisco Bay Area. We are looking for someone who: Has direct experience managing social media accounts on behalf of clients, including proactive community management Is experienced in Sprout Social and/or HeyOrca (or similar social media management tool) Is familiar with using Meta Business Manager and devising successful social advertising campaigns Is experienced in onboarding/offboarding clients and assigning asset permissions in Meta Business Manager Is experienced in graphic design software, including Canva and/or Adobe Creative Suite Has photography skills or experience (DSLR or mirrorless) Has familiarity with Lightroom for basic photo editing and asset optimization Expertly captures and creates visually compelling Instagram Reels or TikTok video content using Edits, CapCut, Splice, Adobe Premiere Pro or other similar tools Has existing working knowledge of influencer relations/negotiations (paid and organic) and how that impacts social media growth Has an established network of food, beverage, travel and lifestyle influencers or demonstrates the ability to quickly build authentic creator relationships Understands influencer analytics and can evaluate creators based on audience demographics, engagement, brand alignment, and campaign performance Keeps up with emerging social media trends, creator culture, and platform updates to identify new partnership opportunities Excellent communicator, both written and verbal Is detail-oriented, creative, empathetic, strategic, and results-oriented Possesses a keen interest in and passion for food/cocktail culture, restaurants, travel, and the hospitality industry in general Has excellent writing skills, which can be applied creatively and effectively to anything, including an Instagram post, a case study or client email campaign Is a natural networker and team player with strong social skills who can juggle multiple projects with finesse Has strong storytelling abilities that compels audiences to pay attention Serves as a knowledgeable mentor to account coordinator(s) and/or intern(s) Fosters a fun, friendly, professional and efficient work environment Brings strategic rigor and a high quality of work to every assigned account, project or task Displays friendliness, courtesy and attentiveness to client needs Is highly productive and efficient in time management Responds promptly to internal and external communication Remains nimble and resourceful with shifting client needs Has experience using Google Workspace, Asana and Slack as part of their day-to-day work (or other similar platforms) Responsibilities A successful Account Manager, Social Media & Influencer Marketing candidate will be able to do the following: Social Media: Manage proactive and reactive communication with each client in a timely manner, ensuring their needs and deadlines are met and tasks are assigned to internal team members Collaborate with account teams on the promotion of client events and activations Directly manage 6-8 client social media profiles, including, but not limited to, Instagram, Facebook and TikTok Create content for social media, including capturing images and video clips to create Reels and TikToks, as well as graphic designs for social media use Create and manage social media ad campaigns through Meta Business Manager Develop monthly content calendars Develop and manage client email marketing campaigns, including newsletters and promotional email blasts, ensuring content aligns with brand messaging and marketing objectives Post social media content using Sprout Social and native platforms where needed Oversee and manage professional photo and video shoots by identifying and coordinating with local photographers/videographers, creating shot lists, timelines, and reviewing/editing final images Assist in overall digital brand strategy and messaging for all clients Determine, track and report on social media KPIs in accordance with client goals Measure campaign effectiveness and utilize data to make informed strategic or tactical recommendations Develop social media playbooks in accordance with brand guidelines shared by clients, outlining content pillars, visual identity, and social media and content strategies Influencer Marketing: Develop and execute influencer marketing strategies that align with client objectives and overall marketing campaigns Identify, research, vet, and cultivate relationships with influencers and content creators whose audiences align with client brands. Manage influencer campaigns from start to finish, including outreach, negotiations, contracts, creative briefs, approvals, content review, scheduling, and reporting Analyze campaign results and provide clients with detailed reporting, insights, and recommendations for future collaborations Maintain an up-to-date database of creators and identify new influencer opportunities that align with client goals and budgets Working with a fantastic team of PR and marketing professionals who are passionate about our industry and clients Medical, dental, and vision insurance Paid vacation with additional comp time Work from home, with exciting in-person client and industry events Up to fifteen 'work from anywhere' days per year (working in Pacific Time) Partial reimbursement for cell phone and internet service Maternity/paternity leave The thrill of working with and experiencing our amazing clients, which often includes enjoying delicious food and beverages! af&co. is proud to be an Equal Opportunity Employer. #J-18808-Ljbffr