Senior Product Marketing Manager

Role Description

At Campminder, we've built a platform that program leaders, families, and the communities they serve have trusted for over 20 years. As our first Senior Product Marketing Manager, you'll build the PMM function here — creating the connective tissue between product, sales, customer success, and our marketing team that turns what we build into stories that land.

You'll report to the Head of Product Insights and work closely with marketing to sharpen how we show up in the market, developing the messaging, tools, and launch infrastructure that help new customers choose Campminder and give existing ones confidence in where we're headed. A meaningful part of this work will be bringing AI-powered capabilities to market in a way that's clear, accessible, and outcome-focused — so that leaders running programs for young people can see exactly how these tools help them do what they do best.

This is a founding role — you'll be building the PMM function from scratch, and the org structure around you will evolve as the company grows. You'll also need to be comfortable using AI tooling to scale your own output, so the quality and coherence of positioning keeps pace with a high-velocity product and engineering organization.

As a Senior Product Marketing Manager on our product team, you will:

• Work closely with our marketing team to develop and sharpen market messaging — building segment-specific narratives that resonate with the right program at the right moment, across both the buying journey and the customer lifecycle.
• Own the go-to-market narrative for product launches — partnering closely with customer success and product to ensure new features and capabilities reach customers with clear, timely, and consistent messaging.
• Manage customer communication around what's coming — including beta program coordination, closing the feedback loop with customers whose input shaped what we built, and keeping internal teams aligned on timing and messaging before anything goes out.
• Develop confidence-building messaging around our product roadmap — helping prospects understand where Campminder is going and helping existing customers feel good about staying.
• Lead the positioning and messaging strategy for AI-powered features — translating technical capabilities into clear, outcome-focused language that resonates with a non-technical, relationship-driven audience.
• Systematize what we already know — building repeatable processes that capture field intelligence from sales and customer success and translate it into sharper messaging and enablement assets over time.

Qualifications

• Experience developing segment-specific messaging for a vertical or relationship-driven market.
• A track record of bringing technical or AI-powered products to market for non-technical buyers.
• Comfort building in ambiguity — you've operated in environments where the function didn't fully exist yet.
• A genuine instinct for cross-functional partnership, especially with marketing.
• The ability to craft "here's where we're going" messaging with clarity and credibility.
• The ability to defend positioning decisions with evidence.
• Experience working across product, sales, and customer success without formal authority.

Requirements

Ideal start timeline: June 2026

Role status: Exempt

Compensation:

• Our target hiring range is $150,000-$166,000 plus participation in our Annual Bonus Program with eligibility for $7,000 bonus.
• Actual compensation will be commensurate with experience and skills.

Benefits

• Robust medical, dental, and vision coverage options with generous employer contributions, plus a $500 employer HSA contribution for HSA-compatible plans.
• Ability to choose where you work - remotely, in the office, or a mix!
• A variety of resources to support mental health and emotional well-being.
• 12 weeks of 100% paid parental leave for all new parents, including via adoption, surrogacy, and foster care.
• 401(k) with 4% company matching.
• Trust-Based (flexible) PTO (and yes, we use it!).
• $900/year wellness allowance.
• Company-paid subscriptions, training, and support for using AI professionally and personally.