Marketing/Communications Manager

Job Description

Job Description

We are looking for a strategic and hands-on marketing leader to guide brand growth for a consumer products organization in Avondale, Pennsylvania. This role partners closely with executive leadership to shape marketing direction, strengthen customer engagement, and support revenue-focused initiatives across multiple channels. The ideal candidate brings a balance of planning, creativity, and analytical thinking, along with the ability to turn business goals into effective campaigns and scalable marketing practices.

Responsibilities:
• Create and carry out multi-channel marketing plans that support company objectives, brand visibility, and sales growth.
• Identify the most effective acquisition and awareness channels, then allocate efforts toward the highest-value opportunities.
• Build product positioning, launch plans, and go-to-market messaging for new and existing offerings in partnership with cross-functional teams.
• Oversee digital marketing initiatives, including email programs, paid media efforts, and campaign performance analysis to improve results over time.
• Direct social media strategy and content priorities while providing day-to-day guidance to the Social Media Coordinator.
• Develop and manage relationships with influencers, affiliates, ambassadors, agencies, and other external partners to expand reach and engagement.
• Maintain the marketing calendar, coordinate campaign timelines, and ensure consistent execution across channels and customer touchpoints.
• Track key performance indicators, prepare performance updates, and use data-driven insights to refine strategy and recommend growth opportunities.
• Establish repeatable marketing processes and infrastructure that can support the continued expansion of the organization and team.• At least 5 years of progressive experience in marketing, with increasing responsibility for strategy and execution.
• Background in consumer products or a related sector such as beauty, lifestyle, fashion, retail, or toys is preferred.
• Strong knowledge of digital marketing, social media, customer acquisition, email campaigns, and paid advertising.
• Experience leading integrated campaigns and supporting successful product introductions or launches.
• Ability to convert business priorities into clear marketing initiatives, messaging, and measurable outcomes.
• Solid analytical skills with experience evaluating campaign data and using insights to improve performance.
• Excellent communication, copywriting, project management, and organizational abilities.
• Experience working with agencies, vendors, influencers, or other external marketing partners is preferred.