Senior Manager, GTM Product Marketing

Salesforce is the #1 AI CRM, where humans and agents drive customer success together. The company is a leader in workforce transformation, leveraging AI to innovate and keep Salesforce’s core values at the heart of everything. About the Role Senior Manager, GTM Product Marketing for the Headless 360 platform. This high‑impact, cross‑functional role sits within the Go‑to‑Market team and requires a seasoned marketer who can operate strategically while rolling up their sleeves to execute. What You’ll Do GTM Strategy & Program Development Lead end‑to‑end GTM planning and execution for Headless 360 platform priorities, including new product launches, feature releases, and key selling moments. Develop integrated GTM frameworks, including audience segmentation, messaging architecture, value propositions, and competitive positioning to translate product capabilities into field‑ready programs. Partner with Product Marketing and Product Management to deeply understand the roadmap and translate it into compelling narratives and sales assets. Sales Programs & Field Activation Design, build, and execute sales programs and plays that equip sellers to win across key segments, personas, and competitive scenarios. Create and maintain high‑impact sales tools: pitch decks, battle cards, objection handling guides, demo scripts, ROI tools, and one‑pagers. Drive field activation strategies aligned to selling motions across segments (SMB, Commercial, Enterprise, Global Accounts). Enablement & Sales Readiness Lead cross‑functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities. Develop and deliver enablement content and programs, including launch kits, training materials, and certification programs. Define success metrics for enablement and activation programs; track adoption and iterate based on field feedback and performance data. Cross‑Functional Leadership Serve as the GTM lead and primary PMM partner for Platform field‑facing programs, aligning stakeholders across Product, Sales, Enablement, and Demand Generation. Influence without authority across large, matrixed organizations to drive alignment and execution. Present GTM strategies and program results to senior leadership. What You Bring Experience & Background 5+ years of experience in product marketing, GTM, sales enablement, or a closely related field – ideally within enterprise SaaS or cloud software. Proven track record of designing and executing GTM programs and sales plays that demonstrably impact pipeline and revenue. Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel. Experience with developer platforms, headless/composable architecture, or API‑first products strongly preferred. Strong background in security, trust, governance, and compliance, or the ability to quickly build credibility in this space. Skills & Competencies Exceptional storytelling and messaging skills – ability to distill complex product capabilities into crisp, compelling narratives for diverse audiences. Strong program management skills with the ability to manage multiple workstreams simultaneously across a matrixed organization. Data‑driven mindset: comfortable defining KPIs, analyzing performance data, and using insights to optimize programs. Outstanding written and verbal communication skills; experience presenting to executive audiences. Collaborative leader who thrives in fast‑paced, high‑growth environments. Leadership Demonstrated ability to lead cross‑functional programs and influence without authority. Track record of operating with autonomy and ownership at the Senior Manager level. In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well, including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. The typical base salary range for this position is $143,400 – $216,900 annually. Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. All employees and prospective employees will be assessed on the basis of merit, competence and qualifications, without regard to any protected class. This policy applies to all aspects of employment, from recruiting to compensation to performance reviews. #J-18808-Ljbffr Salesforce.Com Inc