Customer Marketing Manager

Customer Marketing Manager

The Sage Group's client, a leading AI research company, is seeking an experienced Customer Marketing Manager to support how they build and nurture relationships with their startup customers—from initial success through long-term advocacy. This isn't a traditional customer marketing role focused solely on case studies. Instead, you'll sit at the intersection of our Startup Partnerships, Sales, and Marketing teams, identifying the high-growth, AI-native companies and turning their momentum into stories the market pays attention to. You'll combine storytelling expertise with strategic program development to transform customer successes into market trust and adoption. You'll build the foundation for how organizations understand, implement, and champion beneficial AI systems, while creating communities and experiences that deepen their engagement. This role provides a unique opportunity to shape not just how our client tells their customer stories, but how they cultivate and sustain meaningful customer relationships in the rapidly evolving AI space. You'll work closely with founders and early executive teams to understand their journey, create programs that accelerate their path to advocacy, and develop initiatives that keep them engaged as long-term partners in our mission.

Responsibilities:

• Develop a deep understanding of our client's startup customers—their products, growth trajectory, and use cases—to inform which accounts and stories to invest in
• Balance a small set of deeply bespoke, high-touch customer partnerships against scaled 1:many programs that elevate and celebrate the broader startup portfolio
• Support our customer storytelling program from story identification through creation and distribution
• Partner with Startup Partnerships, Sales, and segment marketing to identify the high-growth startups worth amplifying, and match each to the right co-marketing motion
• Translate a single customer story into multiple formats to maximize reach (video, editorial content, case studies, social, press, speaking opportunities)
• Develop multi-format customer campaigns that accelerate market adoption
• Maximize story impact through coordinated internal and external amplification strategies
• Define and reinforce how co-marketing is positioned with Sales and customers, setting clear expectations on what's offered at what stage and building the enablement to keep it consistent

You may be a good fit if you have 6+ years of experience in customer marketing, ideally B2B SaaS. Excellent written and verbal storytelling abilities, proven through technical customer stories that drove business results. Experience building relationships with technical executives and business leaders. Experience working with customers of all shapes/sizes, from large Enterprises to fast-growth startups. Track record of creating effective content in multiple formats (text, video, speakers/content for events). Expertise in amplifying customer stories across internal and external channels for maximum impact, using them as key growth levers across the business. Data-driven approach to measuring and improving program impact. Ability to manage multiple priorities while maintaining high quality standards. Strategic mindset balanced with strong execution capabilities. Strong candidates may also have experience placing customers or founders into speaking slots, press coverage, and event programming. Background working with enterprise technology companies and their unique needs. Experience running prioritization or intake processes in partnership with a sales organization.

Duration: 9 months Pay: $160.00 Location: Hybrid-remote, SF Bay Area