Brand Manager

Brand Manager

Brand Manager works closely with the Director of Marketing in leading the development and implementation of the Bolthouse Farms marketing strategy that delivers annual and multi-year revenue targets and enhances brand equity in line with the Generous Brands company vision. This position will sit within the Bolthouse Farms Marketing Team and will be remote, with collaboration sessions in Bakersfield, Rancho Cucamonga or LA on an as-needed basis.

JOB DUTIES:

• Business Analytics: Able to use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results. Developing monthly/quarterly business reviews and ad-hoc analysis.
• Strategic Thinking: Contribute to developing comprehensive brand strategy, taking into account consumer, category and market trends. Able to confidently present strategic, data-driven recommendations to senior team.
• Marketing: Manages the briefing & development of bold, disruptive communication plans, inclusive of social and influencers, in collaboration with internal and external agencies.
• Project Manager: Ability to lead large cross-functional projects with multiple stakeholders, complex inputs, and time sensitive deadlines; effectively manages workload by prioritizing and multi-tasking. Demonstrates a sense of urgency to drive impact.
• Innovation: Manage the development of innovation projects from inception through production and the execution of a tactical support plan. Ability to collaborate with internal cross-functional teams and influence without authority to guide quick, actionable decisions.

REQUIRED SKILLS AND ABILITIES:

YOU MIGHT BE A GOOD FIT IF…

• You're highly skilled at being agile and can pivot priorities on a dime
• You're a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
• You are a strong communicator and collaborator with an ability to inspire and influence others, either as the leader or as a member of the team.
• You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.

MINIMUM QUALIFICATIONS:

• Bachelor's degree required; MBA preferred
• Minimum of 3-5 years of brand management experience in food CPG
• A deep understanding of how to read, interpret and build models from syndicated data such as IRI or Nielsen
• Strong project management skills and attention to detail
• Excellent interpersonal communication and team working skills
• Experience leading and launching new innovation
• Experience working with internal & external agencies to develop marketing plans
• Experience developing and executing social & influencer strategy
• Previous experience leading and working on cross-functional teams
• Comfortable working in a fast-paced, fast-changing environment
• Proven, reliable work history

PREFERRED QUALIFICATIONS:

• MBA preferred
• Consulting background gets bonus points!
• Direct experience in CPG food categories is strongly preferred

PHYSICAL DEMANDS:

• Occasional travel to Bakersfield and Rancho Cucamonga

HOURS & WORKDAYS:

• Monday through Friday 8:00-5:00pm.

WHAT WE OFFER plus more!

Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts

EQUAL EMPLOYMENT OPPORTUNITY We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing the essential functions.

RECRUITMENT AGENCIES: Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.