Business Development Manager - App Advertisers
Baidu, Inc.
Location: United States Quota-Carrying Role About the Role We are hiring quota-carrying Digital Advertising Account Executives to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps). Key Responsibilities Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing. Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure. Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition. Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions. Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow. Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success. Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback. Represent the company at industry events, conferences, and client meetings as needed. Qualifications Bachelor’s degree or above, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles. Demonstrated hunter mentality, with a track record of sourcing and closing new business. Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus. Solid understanding of mobile UA ecosystems, including programmatic buying, DSPs, and performance-based pricing models. Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation. Strong communication, negotiation, and presentation skills. Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment. Fluent Chinese Mandarin is a plus; experience working with global advertisers is preferred. What We Offer Competitive base salary plus performance-based commission Exposure to global app advertisers and international markets High level of ownership and autonomy Career growth opportunities within a fast-growing advertising business #J-18808-Ljbffr Baidu, Inc.
$251k - $377k
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