Social Media Coordinator

Team Principles

In the performance of their respective tasks and duties, all employees are expected to reflect the following organizational values about our work:

• We are committed to providing the highest possible service to veterans, caregivers, donors, and partners.
• We are committed to meeting deadlines, with or without direct supervision, and responding to constituents’ and colleagues' requests.
• We are committed to upholding the highest standards of respect and cooperation in our professional relationships with other employees, vendors, and donors.
• We are committed to working effectively and collaboratively as contributors on all team assignments.
• We are committed to actively communicating and coordinating work efforts with other employees and organizations. 
• We are committed to working independently with self-discipline and accountability.

Job Summary

The Social Media Coordinator supports the Deputy Director of Communications by producing high-quality written materials, managing social media efforts, maintaining brand consistency, and assisting with a variety of communications deliverables that further The Independence Fund’s mission and sustain the brand’s identity and presence across online platforms. This position requires strong attention to detail, the ability to manage projects independently, and a proactive approach to meeting expectations and deadlines.

Duties and Responsibilities

Writing, Editing, and Content Creation

· Brainstorm, develop, write, and edit content for The Independence Fund’s social media channels.

· Film and edit social media-specific videos, such as Instagram Reels.

· Interview subjects for the purpose of storytelling through social media.

· Take and edit photos using an iPhone and Adobe Creative Suite.

· Create influencer materials and kits for campaigns, and conduct influencer outreach.

· Ensure accuracy across all published materials, including branding guidelines, naming conventions, military titles, and organizational terminology.

· Conduct thorough fact-checking and verify all content (including names, ranks, locations, and program details) before submission.

Social Media Management

• Manage the organization’s social media presence by creating content, drafting captions, posting/scheduling, and monitoring engagement daily under the strategic direction of the Deputy Director of Communications.
• Proactively develop monthly social media outlooks that meet posting expectations (approximately 15–16 planned feed posts per month and regular story campaigns).
• Independently manage social content during live events, ensuring timely posting, accuracy, and attention to detail.
• Analyze and report on social media metrics weekly, monthly, and yearly to optimize engagement and growth.
• Engage with partners and creators on social media to maintain an active relationship.
• Engage with comments and messages in a timely, thoughtful manner.

Project Execution & Internal Communications

• Assist in preparing internal communications, including Electronic Press Kits, presentations, lookbooks, and other materials needed to support programs and organizational initiatives.
• Maintain consistent communication with internal teams and clarify task expectations as needed to ensure accuracy and completeness.
• Assist with copyediting content across all departments.
• Attend events in and around Charlotte during and outside of standard working hours to take photos, videos, and post to social media.

Competencies

· Excellent writing, editing, proofreading, and fact-checking skills with exceptional accuracy and attention to detail.

· Demonstrated ability to apply brand guidelines, naming conventions, military titles, and voice standards consistently.

· Strong organizational and time-management skills with the ability to meet deadlines independently and manage multiple projects simultaneously.

· Ability to work proactively, seeking clarification when needed and communicating plans, timelines, and obstacles early.

· Strong analytical and problem-solving skills, including the ability to interpret and communicate social media analytics.

· Proficiency in Microsoft Office Suite; familiarity with Adobe Creative Cloud preferred.

· Ability to learn and adapt to evolving technologies, software, and social media tools.

· High level of creativity and strategic thinking, with the ability to develop engaging and mission-aligned communication solutions.

· Ability to work collaboratively in a fast-paced environment while maintaining composure, professionalism, and accuracy.

· Ability to handle confidential information with integrity and discretion.

Education and Experience 

• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or a related field required.

• Minimum of 2 years of communications experience (nonprofit sector preferred).

• Understanding of, or willingness to learn and engage deeply with the military, Veteran, and Caregiver communities.

• Experience managing organizational social media accounts preferred.

Working Requirements 

· Full-time position with on-call hours

· Working hours vary but generally coincide with the organization’s 9 a.m. to 5 p.m. EST business hours. However, the position's demands may require non-standard working hours.

· Prolonged periods of sitting at a desk and working on a computer.

· Ability to pass a background check.

· Occasional travel will be necessary.

Please note that this job description is not designed to cover or contain a comprehensive listing of the activities, duties, or responsibilities required of the employee for this job. Duties, obligations, and activities may change at any time, with or without notice. 

This position will be based out of the organization’s headquarters located at 412 Louise Avenue, Charlotte, North Carolina, with approval by the CEO or the Chief Operating Officer to work remotely as is appropriate. 

This is a full-time salaried position with benefits to be negotiated based on qualifications and experience.

Salary range: $50,000 - $60,000