Social Media Strategist

Job Description

Social Media Marketing Strategist

Are you passionate about driving engagement and building communities through social media? Join our dynamic Social Media Marketing team as a Social Media Marketing Strategist , where creativity meets strategy to deliver exceptional results for our clients.

In this role, you'll spearhead innovative campaigns across platforms like Meta (Facebook and Instagram), LinkedIn, TikTok, and emerging channels. By staying ahead of trends and analyzing performance, you'll be the go-to expert for creating impactful strategies that meet and exceed client marketing goals.

What You'll Do

• Design and execute data-driven organic and paid social media campaigns to elevate brands.

• Publish engaging social media posts to captivate audiences and drive participation.

• Design and develop creative assets for social media advertising campaigns, including graphics and ad variations aligned with platform best practices across social platforms.

• Deliver insightful campaign reports to clients, providing actionable recommendations based on performance data.

• Identify emerging trends and implement them to keep clients ahead of the curve.

• Collaborate closely with sales reps, partners, and clients to ensure a seamless experience.

• Monitor campaign budgets and performance to ensure efficient and effective paid social campaign management.

What We're Looking For

• A creative storyteller with a strategic mindset.

• Strong written and verbal communication skills to confidently present ideas and results.

• 1+ years of experience in social media marketing preferred.

• BA/BS Degree is a plus.

• Experience creating visual assets for social media advertising is also preferred, and familiarity with design tools such as Canva is a plus.

• Exceptional organizational and time management abilities.

Why Join Us?

• Be part of an innovative team passionate about redefining the social media space.

• Gain hands-on experience with a diverse range of clients and industries.

• Take ownership of your ideas and see them come to life in meaningful campaigns.

• Enjoy opportunities for professional growth and development in a fast-paced environment.

As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships with major search engines, social networks, and other leading technology companies, LocalEdge offers a full line of digital marketing products that help businesses reach and engage today's consumers.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is $38,500. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education