Social Media Manager

At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose‑led education services provider, our mission is to benefit many, beginning with a single person inspired to join us and make a meaningful difference for our clients, schools, students, and communities. Essential Functions Own and manage Legacy’s organic social media strategy, content calendar, publishing cadence, and platform mix across a 28‑campus network, balancing brand consistency with local campus authenticity. Develop and execute campus storytelling and content creation plans, turning campus‑level stories into parent‑centered content for Facebook, Instagram, TikTok, YouTube Shorts, Stories, Reels, and other relevant channels. Monitor community engagement, respond to comments, surface feedback to internal stakeholders, and assist with Google Business Profile support. Track and analyze social media performance across platforms, content types, and campaigns; provide insights and recommendations to improve content planning and campaign effectiveness. Partner with enrollment, events, website, paid media, creative, analytics, and organic growth teams to align social media activities with parent discovery and enrollment marketing goals. Maintain brand consistency while celebrating each campus’s local voice and authenticity. Required Qualifications Four or more years of professional experience managing social media for a brand, organization, agency, school system, or multi‑location business. Proven experience creating and managing organic social media content calendars across platforms such as Facebook, Instagram, TikTok, YouTube Shorts, Stories, and Reels. Strong writing, editing, storytelling, and content development skills. Experience creating or managing short‑form video, social copy, carousels, reels, stories, and other platform‑native content. Ability to use social media performance data to improve content strategy, engagement, traffic, or campaign results. Experience coordinating content, approvals, campaigns, or stakeholder input across multiple teams, departments, or locations. Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field; or equivalent combination of education and experience. Willingness to support occasional evening or weekend coverage tied to school events, timely social coverage, community engagement, or reputation‑related activity. Ability to collaborate across marketing, enrollment, campus, events, creative, analytics, website, and paid media teams. Ability to manage multiple priorities across a large, multi‑campus organization. Preferred Qualifications Experience in K‑12 education, charter schools, school marketing, enrollment marketing, or family‑facing communications. Experience supporting social media for a multi‑campus, multi‑location, franchise, healthcare, education, or distributed organization. Experience using social media to support website traffic, event attendance, tour requests, interest forms, lead generation, or enrollment‑related goals. Experience with social media scheduling, reporting, listening, or content creation tools. Experience supporting online reviews, reputation themes, local business profiles, community feedback, or parent/customer sentiment. Portfolio or examples of social media content, short‑form video, campaigns, reporting, or community engagement work preferred. Background Check Requirements The incumbent must pass a criminal history background check and obtain and maintain a valid IVP Level One Fingerprint Clearance Card at all times. Physical and Travel Requirements This position requires the ability to lift objects up to 25 pounds on occasion. It may involve long periods of sitting, standing, kneeling, stooping, and concentration. Local and in‑state travel is required. Benefits Industry‑leading pay, rewards, and referral bonuses. Unlimited flexible paid time‑off for performance. Comprehensive medical, dental, and vision benefits. 401(k) plan with 6% employer match on contributions. Mentoring and training funding. #J-18808-Ljbffr Vertex Education