Sr. Director, Sales
$230k - $260kPeet's Coffee
Worker Type: Employee
Job Description:
We deliver the world’s best coffee. Farmers, employees, and customers are collaborators in our effort to create a memorable and enriching coffee experience. We are not afraid to ask questions, try new things, and admit that we are constantly learning. We strive for innovation, improvement, and positive change.
The Senior Director of Sales leads our wholesale sales team, most of whom sell directly to independent coffee shops, restaurants, cafes, and hotels, along with a smaller distributor relationship and a small portfolio of specialty grocery accounts. We aren't just looking for someone to fill the top sales job; we need a leader with a builder mentality who inspires and motivates the team to understand our goals, execute our processes, and achieve extraordinary results.
Most sales leadership roles ask you to manage an existing pipeline and keep the engine running. This isn't that job. We’re looking for a Growth Builder - a strategic, data-obsessed leader who thrives on potential and market dominance. We deliver extraordinary coffee to the world, and we need a leader who brings that same unyielding commitment to excellence to our sales organization.
If you’re driven by coaching talent, leveraging data to outmaneuver the competition, and scaling revenue systems, let’s talk.
Role is based in New York (NYC), Chicago or Los Angeles.
Key Responsibilities
1. Strategic Leadership & Pipeline Management
Drive Decisions: Utilize pipelines, metrics, and analytics to forecast performance, manage the sales funnel, and make sound, objective strategic decisions.
Execute Strategy & Growth: Formulate and execute scalable sales strategies to achieve revenue targets, expand market share, and optimize lead generation, conversion, and retention.
Sales Budget Ownership: Own the sales budget and partner with finance to stay accountable to financial targets.
Adaptability & Execution: Manage key performance indicators; pivot quickly when results are off to sort through real data versus excuses to resolve underlying obstacles.
2. Magnify Your Power
Active Coaching: Serve as an active coach and mentor who teaches essential skills, guides strategy, and supports the team, resisting the urge to jump in and close deals for them.
Inspire & Motivate: You turn strategy into inspiration. You make sure every person on your team deeply understands the why behind our goals and the how of our processes. They execute flawlessly with our customers to show “every detail matters.”
Coach & Scale: Hire and lead your top-tier sales talent aligned with our values. Nurture high-potential individuals and facilitate career progression.
3. Market Expansion & Partnerships
Key Account Management: Build and maintain strong, strategic relationships with major key accounts, distributors, and retail partners.
Go-to-Market Execution: Develop and implement comprehensive go-to-market strategies for new initiatives, including expanded foodservice distribution and our new product lines including Ready-to-Drink.
Brand & Product Alignment: Champion brand standards across all sales touchpoints and maintain a tight feedback loop between the sales team, marketing, and product innovation.
Qualifications & Requirements
Minimum 10 years of professional sales leadership experience, with a proven track record building and leading a direct, relationship-based sales team.
Coffee, specialty food, beverage, or hospitality industry background strongly preferred.
Experience working in ERP systems, using data to inform decisions.
Bachelor’s Degree required, or equivalent work experience.
Demonstrated experience as a coach-first leader who prioritizes team enablement, cross-functional collaboration, and active mentoring over individual selling.
An entrepreneurial, self-starter mentality with high adaptability, creative problem-solving skills, and a passion for revenue and growth.
Exceptional verbal, written, and executive-level communication skills.
Ability to travel, sometimes on weekends or evenings.
Driver’s license is required
Work Environment / Physical Requirements
Regularly required to see, talk, and hear
Frequently required to stand, walk, sit, use hands to handle or feel, reach with hands and arms, and stoop, kneel, or crouch
Office and retail environments,
Noise level is generally moderate
Fine hand manipulation (keyboard use)
May require more than 40 hours per week to fulfill essential duties
Benefits
Medical, dental and vision insurance
Company-paid long & short-term disability and life insurance
Paid vacation and sick time
401(k) eligible after 90 days of employment and a company match after one year
8 Paid holidays per year
Commuter benefits
Free bag of coffee each week with a discount on other items
Employee Assistance Program
Compensation
The pay rate for this position is $180,000-200,000 as base pay. This role carries an additional incentive eligibility of $50,000-60,000 between commissions and the annual bonus plan.
To counter pay inequality and uphold internal parity, we are publicizing salary information for this role. This is also required by multiple state laws in which we operate. From a candidate’s perspective, our salary range takes into account a number of factors, including skill sets, experience, education and the training needed for the role. From a company perspective, it includes organizational needs, budgets and internal equity considerations. It is not typical for an individual to be hired at the top of our range for their role and compensation decisions are dependent on the facts and circumstances of each case. We are honest and open about our pay and hope that you will be, too, to avoid miscommunication or frustration at the offer stage.
If you reside outside of the Chicago/LA/NYC areas, please include a cover letter regarding your plans to relocate. Only candidates in these cities will be considered otherwise. Applicants must be currently authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa.
Intelligentsia Coffee, Inc is an equal opportunity employer of all qualified individuals.
We are committed to creating a diverse and welcoming workplace that includes individuals with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving guests throughout our communities. People of color, women, LGBTQIA+, veterans, and persons with disabilities are encouraged to apply. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Intelligentsia is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us via email at View email address on aiapply.co$140k
...As we expand our business, we are looking for a Senior Account Director to activate and grow relationships across the Mobile & Tech customer... ...-driven advertisers. This will be one of the first dedicated sales hire focused on this segment, making it a highly strategic and...SeniorFull timeLocal area$196.7k - $299.39k
...the future of Salesforce.The ExperienceThe Agentforce Operations Sales team is at the forefront of Salesforce's AI transformation,... ...their operations using autonomous agents. As a Strategic Sales Director, you will lead, develop, and inspire a team of eight quota-carrying...SeniorFull timeRemote work$100k - $120k
Overview We have partnered with one of our top media clients to add a sales leader to the team. The ideal candidate will have a proven... ...equivalent professional experience required. Seniority level Director Employment type Full-time Job function Business Development Industries...SeniorFull time$157.5k - $210k
...About the Team : You're a strategic, execution-oriented Sales Enablement leader to lead global sales enablement for our Life... ...oriented mindset across your team. This role reports into the Sr. Director of GTM Strategy. Responsibilities : Strategic Field...SeniorWork at officeLocal areaRemote workFlexible hours$250k - $285k
...Reporting directly to the Head of Enterprise Sales, will lead Retail, TMT, and Travel Vertical Sales for teams concentrating on building some of our most important and critical business relationships with advertisers and their agency partners. The team will be focused...Senior- ...energized by the opportunity to help shape a business, not just inherit an existing playbook. Help build the foundation for future hiring, sales process, customer education, and segment expansion. Qualifications Education: Bachelor’s Degree (preferred), but extensive related...SeniorWork experience placement
$99k - $169k
...optimize impression quality and advertising performance. Learn more at What you'll do DoubleVerify seeks an experienced Senior Director, Publisher Sales. This role’s primary responsibility is to sell the DoubleVerify Publisher Suite, a comprehensive suite of revenue...SeniorFull time$150k - $175k
## Director, Sales - Mid MarketApplylocations: Remotetime type: Full timeposted on: Posted Yesterdayjob requisition id: JR101078Thank you for considering Progyny!Progyny is seeking a dynamic and experienced Senior Director to join our Commercial Sales, Mid Market team,...SeniorSummer workWork at officeRemote workFlexible hours3 days per week- Company DescriptionAbout Client:Best infrastructure and best place to work.Job DescriptionJob Title: Senior Sales DirectorJob Level: Senior LevelJob Description:You will be responsible for the direction and management of all sales and business development operation.We are...Senior
$143k - $167k
...creative ideas, operational expertise and strategic thinking. JOB DESCRIPTION FOX has an exciting opportunity for a Senior Director, Ad Sales Brand Marketing, FOX News Media. In this role, the Senior Director will lead the overarching Trade Marketing strategy—driving...SeniorWork at officeLocal areaWeekend work$196.7k - $299.39k
...the heart of it all. The Experience The Agentforce Operations Sales team is at the forefront of Salesforce's AI transformation, helping... ...their operations using autonomous agents. As a Strategic Sales Director, you will lead, develop, and inspire a team of eight quota‑...Senior- ...a part of the team transforming the way cybersecurity is delivered.About the RoleWe are looking for a high-performing Senior Director of Sales to help drive customer acquisition and revenue growth by keeping iboss competitive and innovative in the marketplace. You will...SeniorWorldwideShift work
$220k - $250k
...create measurable value for consumers, advertisers, and publishers alike.The RoleadMarketplace is looking for a seasoned Senior Sales Director with a proven track record within Holding Companies to lead our Holding Company team. As a leader of the agency team within the...SeniorSummer workWork at office$125.3k - $349k
...eligible for this position, you must reside in the same country/sales region where the job is located.About IQVIA Clinical & Patient... ...operational efficiency, and speed to insight.Role OverviewThe Senior Director, Sales - Large Pharma US, Clinical & Patient Technology is...SeniorFull timePart timeImmediate startWorldwide$160k - $200k
We're looking for a Senior Director, Sales to join our team in New York City!We're looking for an exceptional sales leader to oversee one of Nexxen's most strategic portfolios of agency and brand partnerships, anchored by Publicis Groupe, while leading a high-performing...SeniorFull time$193k - $250k
...lasting change and help more people access the care they deserve, we’d love to meet you. About the Role The Senior Director of GTM Sales Enablement will report to and directly support the Chief Revenue Officer and oversee all training, internal communications,...SeniorFull timeLocal area- ...career and see your impact at scale.Job Description:Position SummaryEpiq is seeking a strategic, growth-oriented Senior Director, AI Programmatic Sales to accelerate revenue growth and market adoption of Epiq's AI-powered eDiscovery, legal technology, and data...SeniorFull timeContract workLocal area
$153.5k - $285.1k
...not against hours delivered.This is a hands-on role. The Senior Director writes the curriculum, runs the certifications, and certifies... ...Growth Operations and leads the training team within the broader Sales Enablement function. The SVP currently holds the function lead...SeniorTemporary workFreelanceLocal areaFlexible hoursShift workDay shift- ...delivering high-fidelity audiences, insights, and activation across premium omnichannel inventory.We're looking for an experienced publisher sales professional to develop new strategic partnerships with the biggest and best online publishers. The successful candidate will have 8...SeniorWork at officeLocal area3 days per weekEarly shift
$428k
...underpenetrated market, and build the next generation of Roku's advertising business. What is the role? Roku is seeking a Senior Director, Advertising Sales to lead and scale the Independent & Brand Direct team, a newly created vertical reporting directly to the VP of Ad Sales....SeniorWork at officeLocal areaRemote workMonday to ThursdayFlexible hours- ...Senior Director of Sales About the Company Innovative, rapidly growing payments technology company. Industry Financial Services Type Privately Held About the Role The Company is in search of a Senior Director of Sales to spearhead enterprise revenue...Senior
- ...Senior Director of Sales About the Company Aggressively growing custom ingredients company specializing in B2B food ingredient solutions. Industry Food Production Type Privately Held About the Role The Company is seeking a Senior Director of Sales...SeniorRemote work
$180k - $190k
...the journey. To learn more, please visit Cadent.com.Cadent is seeking a highly motivated and deeply knowledgeable Senior Director, Programmatic Sales Strategy & Activation. As a Subject Matter Expert (SME) on our programmatic offerings, your full-time mandate will be to...SeniorFull timeTemporary workImmediate start$200k - $300k
...Citibank (Switzerland) AG in New York, NY seeks a Director or Vice President to lead cash equities electronic sales and origination. You will originate new electronic trading relationships and actively cover key accounts to grow Citi’s market share. The role requires...Senior- ...Senior Director, Beverage Sales About the Company Beverage sales company serving restaurant clients with operationally tailored solutions. Industry Food & Beverages Type Privately Held About the Role The Company is seeking a Senior Director of...SeniorContract workWork at office
$393.68k
...our industry. Help us simplify the world of data management! Cohesity is seeking a highly motivated and ambitious Senior Director of Sales. In this role, you will have the outstanding opportunity to craft the Go To Market strategy and drive revenue growth for our...SeniorHourly payFull timeTemporary workWork at officeRelocation2 days per week3 days per week- A global fashion organization based in New York City is seeking a Director of Sales for Women’s Sportswear. This role involves developing and executing sales strategies, leading teams, and driving revenue growth. The ideal candidate will have over 7 years of experience...Senior
- Nobel Biocare, part of Envista, seeks a senior sales leader to grow direct sales and profitability across assigned territory. You will manage a team of Sales Managers, drive revenue and AR targets, and build annual operating plans with forecasting to the Head of Sales....Senior
- NBCUniversal is seeking a Senior Director, Sales Automation to lead the Sales AI and Automation portfolio. You will define capabilities, improve seller productivity, and partner across Sales, Marketing, and Enablement. The role emphasizes strategic vision and hands-on delivery...Senior
- Centric Brands Inc. is looking for a Senior Director of Sales to lead strategic initiatives for the Beauty division. This role requires strong relationship management with Walmart, ensuring alignment with brand identity. The ideal candidate will drive revenue growth, oversee...Senior
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Sr. Director, Sales. Be the first to apply!
- director of franchise sales New York, NY
- remote sales director New York, NY
- director sales finance New York, NY
- head of sales New York, NY
- global sales director New York, NY
- pharmaceutical sales director New York, NY
- director sales engineering New York, NY
- director of sales enablement New York, NY
- director of catering sales New York, NY
- executive sales director New York, NY


