Head of Organic & Brand Growth

Who are we?

Roosty's is building the go-to brand for backyard chicken owners.

Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.

We make products that help people keep their flock happy, healthy and thriving. That covers daily supplements, coop-care products and fixes for all the everyday headaches chicken keepers deal with (and trust us, there are a few).

But we're not here to build a cute little niche chicken company. We're aiming a lot higher: the world's first $1 billion chicken brand. Yes, really. No, we're not winging it.

Roosty's has grown fast over the last few years, and now we're looking for a Head of Organic & Brand Growth to join our Creative team. Your mission: turn Roosty's from "that brand I saw in an ad" into a brand people follow, search for, recommend to their friends and genuinely love.

Our community of chicken owners is growing fast, and they're seriously invested in Roosty's. You'll get to help it grow even bigger.

That's where you come in.

What you'll be doing (aka your new pecking order)

• Own the brand. Shape Roosty's positioning, personality, tone of voice and creative direction, and build proper Brand Guidelines alongside the Founders.
• Make us recognisable. Build a brand identity people spot a mile off across organic content, campaigns and every customer touchpoint.
• Run the socials. Own organic strategy and performance across Instagram, TikTok, Facebook and YouTube.
• Go platform by platform. Build a strategy for each channel to win new followers, reach, engagement and brand awareness.
• Make great content. Keep it consistent, fun, educational and on-brand, working with our Creative Strategists and creator community to get there.
• Test, learn, repeat. Keep digging into performance, trying new formats and making results better and better.
• Create shows people come back for. Dream up original recurring series, campaigns and formats.
• Tell real stories. Put real chicken owners, their chickens and their communities front and centre.
• Go long. Develop repeatable long-form series that mix entertainment, storytelling and practical know-how.
• Run the whole show. Oversee concepts, scripting, production, editing, publishing and optimisation.
• Build your dream team. Hire and lead an organic content crew of creatives, editors and social media specialists.
• Share the good stuff. Work closely with Paid Media to pass on winning organic formats, creative insights and content ideas.
• Team up with creators. Collaborate with Creator Partnerships on influencer content, sponsorships and joint campaigns.
• Spread the word everywhere. Develop brand campaigns that build awareness and interest across DTC, Amazon and retail.

What you'll need to bring to the flock:

• A track record. You've built and grown a distinctive consumer brand before, ideally in DTC, pets, lifestyle, wellness or another category where customers are properly obsessed.
• Organic growth chops. You've scaled organic social channels yourself and have the numbers to prove it: reach, engagement, followers and audience quality.
• Hands-on experience. You've rolled up your sleeves and built content strategies yourself, not just managed agencies from afar.
• Hit formats. You've created recurring content formats, campaigns or original series that people actually loved.
• Platform know-how. You know Instagram, TikTok and YouTube inside out, including what creative works on each and how they grow.
• Commercial sense. You can connect brand-building and audience growth to real business results.
• Receipts. You can share specific examples of brands you've grown, audiences you've built, work you've made and the results it got.
• Great creative instincts. Original ideas come naturally to you, and you know what makes content stick.
• Great creative taste. You can tell brilliant creative from bland, and you keep pushing the bar higher.
• A love of data. You use performance data to judge content, spot opportunities and get better results.
• Speed. You'd rather test an idea this week than plan it for months. You learn by doing.

What does success look like?

• A brand identity that's unmistakably us, consistent, distinctive and truly speaking to our community.
• Numbers going up: more reach, more engagement, more audience growth.
• High-quality content, consistently, across every platform and every creative format.
• A home on YouTube where our community can tell their stories, find support and learn something new.
• A high-performing content team that runs on clear processes and owns its results.
• Real value for the brand, measured well beyond likes and follows.

Fair warning

This isn't your typical brand management job, and it's definitely not a social media manager role. We need someone who brings it all: great creative instincts, brand-building experience, organic growth expertise, and the ability to build and lead a brilliant content team. xhyhwjd

Sound like you?

Don't chicken out! Hit APPLY or email your CV and application to today.