Internal Marketing Lead (Growth & Operations)
More Than Scaling
About the job
We're seeking a results-driven Internal Marketing Lead to own the growth engine behind More Than Scaling and our portfolio of companies. This is not a client-facing role. You'll be marketing us: setting strategy across organic, tracking and funnels to generate qualified leads and revenue for MTS, Enla AI, GMCUnban, Disputely and future child companies. The ideal candidate is equally strong at project management, attribution and holding a cross-functional team accountable. You'll report directly to our CEO.
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
This position involves:
- Keeping tracking and attribution accurate across every funnel and owned asset
- Project-managing organic, creative and automation contributors
- Approving all social content before it goes live, across company and leadership accounts
- Owning funnels, landing pages and the inbound lead flow
- Reporting marketing performance, revenue and cash collected to leadership
Who Are We (Purpose, Vision, Mission):
More Than Scaling is a premier Google Ads growth partner for brands that want to accelerate. We go beyond the traditional agency model with a full range of services across the search engines and paid channels, built for maximum horizontal scaling.
Our team is 100% results-oriented, down to a person. We only work with brands we love working with, and that are committed to being the absolute best in their vertical. We hold our own marketing to the same standard.
Responsibilities (Tasks Associated With The Role):
- Marketing Leadership & Project Management: Own the internal marketing boards in so every task has an owner, a deadline and a blocker status. Run the weekly internal marketing call, circulate recaps and chase overdue work.
- Tracking & Attribution: Own attribution accuracy across all funnels and owned assets. Keep CRM and attribution data reconciled and reliable.
- Funnels & Owned Assets: Own the performance of funnels, landing pages, lead magnets and case studies. Manage the vendors who build them, and keep performance figures current and consistent.
- Content Approvals & Brand Presence: Review and approve all social content before publishing, including agency-produced content. Keep every profile, listing and review platform consistent, conversion-focused and tracked.
- Lead Handling & Automation: Own the inbound flow from first touch to booked call, including response automation and nurture. Oversee outbound appointment-setting partners.
- Content & Education: Produce course and education content for MTS communities and maintain internal marketing SOPs.
- Reporting & Insights: Report performance to leadership and use data to identify gaps and growth opportunities.
Expected Proficiencies:
- Strong command of tracking and attribution (Hyros, GTM, GA4)
- A revenue-first mindset: you judge success by qualified leads and revenue, not vanity metrics
- Ability to project-manage a team and hold contributors accountable to deadlines
- Strict attention to detail and habit of cross-checking data
- Strong written communication, including clear recaps, SOPs and reporting
- Highly motivated, organized and efficient, with the ability to run multiple brands at once
Experience/Qualifications:
- Minimum of [3+] years in a marketing or growth role, ideally with lead gen and B2B/SaaS offers
- Proven experience owning attribution and CRM reconciliation
- Experience leading or project-managing a marketing team
- Prior digital agency experience strongly preferred
- Fluent in written and spoken English
- Located in EST/North America
Performance Targets You'll Own:
- Inbound lead response time under 60 seconds
- Attribution vs. CRM lead deviation under 10%
- 100% of social posts approved before publishing
- 100% of profiles audited, consistent and UTM-tagged
Compensation/Benefits:
- [1099 contractor / employment type]
- Remote
- Compensation based on experience.
This job description is not all-inclusive. xhyhwjd Other activities, duties or responsibilities may be required of the role as needed.
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