Marketing Lead, Consumer Growth

Marketing Lead, Consumer Growth

Remote · Full-time

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.

About Tirios

Tirios makes real estate investing simple, accessible, and open to everyone. For too long, owning income-producing property has been limited to the wealthy and well-connected. We're changing that. First-time investors can get started easily, and experienced investors can grow their portfolios, all on a clear, transparent, modern platform.

Tirios co-invests alongside our investors in every property, and investors earn quarterly rent dividends. We're building the go-to platform for people who want long-term financial stability through real estate.

The Role

We're looking for a hands-on growth marketer to own how new retail investors discover Tirios. Your audience is people exploring alternative investments for the first time: curious, smart, and looking for something simpler than what's out there.

You'll run the full consumer growth engine: content, paid acquisition, creators, community, and referrals. You'll experiment every week and scale what works. This is a builder role at an early-stage company. You'll have real ownership, direct access to leadership, and a visible impact on growth.

What You'll Do

• Lead production of short-form video, social posts, threads, memes, and landing pages that make real estate investing feel simple and approachable
• Run and optimize paid acquisition across Meta, TikTok, YouTube, and Google, from creative testing through tracking and attribution
• Build and scale creator partnerships and UGC programs that explain Tirios in plain language
• Design and manage referral programs, promotions, giveaways, and event marketing
• Build community engagement loops through comments, DMs, and newsletters to turn followers into investors and investors into advocates
• Run a weekly experimentation cadence across ads, funnels, and incentives, and report clearly on what's working

What You Bring

• Early-stage growth or consumer marketing experience at Coinbase, Robinhood, Acorns, Public, or a similar consumer fintech
• Strong command of paid acquisition, conversion tracking, and creative testing
• A proven record of growing social channels and creating content that spreads
• Comfort with fast, data-driven experimentation and a bias toward shipping
• The ability to explain complex financial products in simple, engaging terms

Nice to Have

• Experience marketing investment, real estate, or other regulated financial products
• Hands-on experience shooting or editing short-form video
• A network of finance or personal-finance creators

Familiarity with GTM tools

What xhyhwjd Success Looks Like

• In 30 days: you understand our funnel, audience, and current channels, and you've launched your first experiments and built a repeatable weekly testing system running across paid, organic, and creator channels
• In 90 days: you're driving measurable, efficient growth in new investors and own a growing content and community engine

Why Join Tirios

• Early equity options: share in the value you help create
• Work alongside industry leaders who are rethinking how people invest in real estate
• High ownership and autonomy at an early-stage company
• A mission that matters: making wealth-building through real estate available to everyone

How to Apply

• Apply on LinkedIn or Bonus points for reading this far, so send your resume to with links to campaigns, content, or channels you've grown.