Social Media Manager

Social Media Marketing Manager

Replit is the agentic software creation platform that enables anyone to build everything from applications and websites to real businesses using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Social media is one of the most important channels in Replit's go-to-market motion — not just for brand awareness, but as a direct driver of user acquisition, product discovery, and community trust. We're looking for the person who will own our social channels end to end. You'll lead our social media marketing program, defining our voice, managing our owned channels across X, Meta, TikTok, etc, and developing content across each channel that drives awareness of the brand and gets people excited to use the product. You'll have a ringside seat to one of the most interesting moments in software history, working in close collaboration with Marketing, Product Marketing, Product, Engineering, and Creative. This is the right role if you live on Instagram, TikTok, Reddit, and X, and you're energized by the challenge of building something durable, not just going viral.

What You'll Do

• Own and execute Replit's social voice, content pillars, and channel strategy across all social channels
• Execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
• Be in the trenches of engagement, managing replies, quote tweets, and relationship-building with major accounts, builders, and media
• Write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible
• Work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk control
• Track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
• Monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics

Required Skills & Experience

• 5+ years of social media experience at a high-growth B2C or beloved consumer tech company, with a clear track record of growing accounts from early stage
• Comfort operating in ambiguity and moving fast with imperfect information — you don't need a 10-slide deck to get started
• AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; you have a portfolio we can actually see that demonstrate your voice, your instincts, and your results
• Elite copywriting: concise, witty, well-timed. You can do memes without being cringe. You understand that a single word can make or break a post.
• Deep platform fluency across X/Twitter, TikTok, Instagram, LinkedIn, and Reddit — including organic growth tactics, not just paid
• Strong narrative instincts: you know how to find the angle that makes people stop scrolling, and how to build on it over time
• Genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow
• Experience managing rapid response and issues: you've dealt with social media crises and know how to stay calm and strategic under pressure

Bonus Qualifications

• Short-form video creation and production experience
• A meaningful social media following of your own
• An active Replit builder — you've shipped something with the product
• Existing relationships with AI influencers, journalists, podcasters, or community leaders
• Experience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakes
• Based in or able to relocate to San Francisco Bay Area

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.

Full-Time Employee Benefits Include:

• Competitive Salary & Equity
• 401(k) Program with a 4% match (US Only)
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Flexible Time Off (FTO) + Holidays
• Commuter Benefits (In-Office Only)
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement (In-Office Only)
• Quarterly Team Gatherings
• In Office Amenities (In-Office Only)

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.