Senior Web & CRO Lead (New York)

About Tiger Tracks

Tiger Tracks is a fully remote performance marketing agency built by former Google marketing leaders, ranked #123 on the 2025 Inc. 5000. We run performance and growth programs for enterprise, DTC, healthcare, home services and B2B brands. Our roster spans telecom and ISP at scale, subscription ecommerce, and category-defining consumer brands. We win on strategic depth and speed of execution.

The role

We are hiring one person to own the website as a conversion channel: the technical build, and the experimentation program that makes pages convert. You will work alongside a senior organic search lead who owns SEO and AI answer engine visibility, so this is not a four-discipline generalist seat. It is the build and test half, owned properly.

This is a hands-on craft role, not a management role. You will be in WordPress, in VWO, in GTM and GA4, in Figma, and in Claude. You will also be in front of clients: presenting findings in seven-figure pitches, running QBRs, and defending recommendations to marketing leaders at enterprise ISPs and national consumer brands.

Who this is not for: platform architects who do not test, program managers who coordinate other people's builds, and in-house ecommerce generalists who have never carried five client accounts at once. All three are good jobs. They are not this one.

What you will own

Build

Technical WordPress: custom PHP templates, ACF blocks, Elementor, theme and global style updates, staging to production with documented rollback plans

Shopify optimization: PDP and checkout, Recharge subscription flows

Hand-coded HTML, CSS and JS landing pages delivered as standalone assets

Whatever CMS a client brings: Webflow, Squarespace, HubSpot CMS, including gated asset builds

Scaled page programs, for example 55+ local templates shipped on a single custom theme

Figma: wireframes, mockups, mobile-first UX, and reusable component libraries

Experiment

The full test lifecycle: hypothesis, variant build, QA, GA4 goal wiring, minimum duration and statistical rigor, readout, and a shared learning archive

A real cadence. Our largest accounts run two to four tests a month and some clients expect a new variant weekly

Landing page CRO audits and builds: competitive audit, page builds, then a test cycle instrumented with heatmaps and session recordings

Buyflow, serviceability check and lead capture optimization, including form and data capture audits and bot mitigation

Quantified results: annualized projections, pre and post one-sheets, incrementality framing

Measure

GA4 event design, key events, custom dashboards, conversion validation

GTM governance at scale, including auditing large inherited containers and conversion linker domains

Consent configuration and verification

Core Web Vitals, PageSpeed, render-blocking fixes, image and WebP optimization, caching and CDN

Reporting automation via Supermetrics or the Google APIs feeding client dashboards with WoW, MoM and YoY views

Requirements

Must have

5+ years in web development and CRO, with real depth in both rather than one plus exposure

Agency or multi-client background. You have carried five or more accounts at once and stayed client-facing while doing it

WordPress at a technical level, not as an editor

VWO or Optimizely, plus at least one heatmap or session recording tool (Hotjar, FullStory, Contentsquare)

GA4 and GTM ownership, including cleaning up an inherited mess

A testing record you can walk through with numbers, including a test that lost

You already work with AI in production. We build audits, decks, designs and pages with Claude and Claude Code. If AI is something you have read about rather than used daily, this will not be a fit

A weekly shipping habit with documented QA covering mobile, speed, links, forms and tracking

Strong plus

Enough technical SEO literacy to avoid breaking organic performance when you ship: redirects, canonicals, sitemaps, robots, crawl impact

Range across our verticals: telecom or ISP, DTC ecommerce and subscription, healthcare, home services, B2B

Client-side stack familiarity: Northbeam, Iterable, Rudderstack, Mixpanel, HubSpot CRM

What success looks like

First 30 days. You have audited the technical and tracking state of your accounts and produced a prioritized backlog with effort and impact estimates. You have shipped at least one page or fix per account.

First 60 days. Tests are live and on cadence. You have presented a findings readout to a client and it landed.

First 90 days. You own the conversion roadmap for your accounts, with quantified results on at least two completed test cycles, and other pods pull you into pitches.

Benefits

Company-paid medical, dental and vision. Flexible time off. 12 weeks paid parental leave. Company-sponsored MacBook. Annual company retreat. Fully remote.

How we work

We move fast, we document, and we use AI tooling as a default rather than a novelty. Project management runs through Asana. Approvals are tracked. Client communication is polished. Internal communication is short.

To apply

Send a resume plus links to three pages or sites you built or optimized. For at least one, tell us the hypothesis, what you changed, and what happened to the number.