Senior Analyst, Customer Relationship Management (CRM)

Job Summary:

Supports retail customer & pharmacy patient engagement and retention initiatives across email, mobile push, SMS, and other owned marketing channels. This role focuses on campaign execution support, campaign analysis, and optimization through A/B testing to improve channel engagement, audience retention, and business outcomes.

The ideal candidate combines a strong understanding of campaign operations and workflows, with attention to detail and analytical skills. This role partners closely with CRM Operations, Insights & Analytics, Creative, Legal, and Brand Marketing teams to translate business objectives into actionable campaign requirements and measurable test-and-learn programs.

• Performs, develops and implements operational activities that impact important components / processes of the specified Customer Loyalty & Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing & promotion and/or consumer research such as:
  • Developing and executing assigned high profile plans/programs to enhance/maximize consumer awareness, market share and support specified initiatives.
  • Engaging and developing analysis for Interpretation of results and analyzing trends.
  • Reviewing alignment of functional area strategies with assumed outcomes.
  • Monitoring strategies of functional area and recommending / implementing adjustments.
  • Contributing in planning and implementing a broad range of activities to meet objectives.
  • Developing tactical plans.
  • Preparing related program budgets.
  • Participating in development of programs that establish and enhance standards.
  • Identifying and establishing relationships with internal/external partners.
• Ensures that problematic issues for key initiatives are tracked, summarized and presented to management.
• Anticipates and prevents problems and roadblocks before they occur.
• Collaborates and shares information cross-functionally to improve workflow processes and operational efficiencies. Interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions/initiatives.
• Performs as subject matter advisor to specified area of responsibility and constructively challenges current methods to identify areas of improvement, support established standards and deliver improved results. May design specifications of assigned initiatives and may lead in implementation. Become actively involved, as required, to meet schedules and resolve problems.
• Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies. May perform as customer advocate.
• Works on variable-sized project and may lead some project work streams, as necessary. Ensures project initiatives are completed within budget and on time to meet business units’ needs.
• Communicates effectively and tailors communications appropriately to different audiences.
• Builds knowledge and understanding of the specified area and works with internal/external resources to build confidence in partners and build own abilities within area of responsibility.
• Mentors less experienced team members. May participate in teaching and training members of the work team.

About Walgreens

Founded in 1901, Walgreens ( proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

• Bachelor’s degree and at least 1 year of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 4 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis.
• Experience with MS Office Suite.
• Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
• Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.
• Willing to travel up to 10% of the time for business purposes (within state and out of state).

• Bachelor’s degree and at least 2 years of experience in the Walgreens' MARP program OR a Bachelor's degree and at least 3 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 6 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis.
• Experience with CRM or marketing technology platforms such as Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, or Braze
• Familiarity with SQL, dashboarding tools, or customer analytics platforms
• Experience working in retail, loyalty, healthcare, pharmacy, or e-commerce environments
• Understanding of customer lifecycle and retention strategies
• Experience identifying operational issues and recommending and implementing strategies to resolve problems
• Ability to communicate complex technical workflows to cross-functional audiences

The Salary below is being provided to promote pay transparency and equal employment opportunities at Walgreens. The actual hourly salary within this range that you will be offered will depend on a variety of factors including geography, skills and abilities, education, experience and other relevant factors. This role will remain open until filled. To review benefits, please click here jobs.walgreens.com/benefits. If you are applying on a job board or unable to click on the link, please copy and paste this URL into your browser jobs.walgreens.com/benefits