Senior Web Designer

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries-we're the largest in our industry and shaping the future of travel, together.

Our team is an 'Ohana of 1,000+ people around the world. We're passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One 'Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world's leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we've helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we've known that our real success lies in our people-the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work-to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can't wait to see all that's to come.

About the Role

As a Senior Web Designer at FareHarbor, you will play a critical strategic role in shaping the design, structure, and user experience of websites built for enterprise-level clients across the tourism industry. You will collaborate closely with Designers, Product Managers, Engineers, and Project Managers across our global offices in Denver, Amsterdam, and Sydney to architect web solutions that balance business objectives, technical feasibility, and user-centered design principles.

In this role, you will translate complex product and client requirements into scalable website architectures, develop high-fidelity design systems, and influence product roadmaps through expert evaluation of UX patterns and front-end capabilities. Your deep knowledge of web design best practices, WordPress architecture, FareHarbor software integration, responsive and accessible design, and conversion optimization allows you to deliver websites that materially improve client performance and user engagement.

Senior Web Designers at FareHarbor are expected to exercise strong design judgment, independently own large-scale or technically complex website initiatives, and provide expert-level guidance to internal stakeholders when evaluating feasibility, defining solutions, and mitigating design risks. You will also play an important role in elevating the design culture at FareHarbor by mentoring junior designers, improving cross-functional processes, and introducing advanced methodologies that enhance our design and build approach.

Portfolio Requirement

Please include a portfolio showcasing your strongest website design work, illustrating both visual design craft and UX problem-solving.

What you'll do here

• Lead the end-to-end product design process for complex website initiatives - from discovery and requirements gathering through design, testing, and implementation - ensuring alignment with client goals, user needs, and technical feasibility.
• Design and build high-quality, conversion-focused websites using WordPress, Figma, and additional web tools as needed, delivering visually compelling and strategically structured experiences that promote FareHarbor website best practices.
• Apply advanced web optimization techniques to enhance discoverability, performance, and mobile responsiveness, ensuring websites adhere to modern UX, SEO, and accessibility standards.
• Collaborate with cross-functional teams including Product Managers, Engineers, and Project Managers to align on scope, resolve technical risks, and ensure seamless implementation.
• Translate complex or abstract concepts into actionable design solutions, demonstrating strong problem-solving skills and the ability to evaluate multiple technical approaches.
• Leverage conversion-centered design methodologies to facilitate brainstorming, evaluate testing opportunities, and guide decision-making across stakeholders.
• Contribute to FareHarbor's design community by refining team processes, sharing best practices, and mentoring junior designers on design philosophy, visual design craft, and technical execution.
• Stay current with emerging web technologies and trends and actively apply new techniques that improve design quality, system efficiency, or user outcomes.
• Create professional-grade design assets including mockups, wireframes, layouts, and graphics using Figma, Photoshop, Illustrator, or comparable tools.
• Integrate websites with FareHarbor software, ensuring smooth booking flow functionality and maintaining consistency across the FareHarbor ecosystem.
• Oversee and implement custom CSS/HTML enhancements, supporting advanced design requirements and unique features across website projects.
• Participate in client-facing meetings with Project Managers and Account Managers to understand project goals, gather inspiration, and present design rationale and solutions.

Requirements

• A minimum of 5 years in digital marketing design, with a focus on B2B environments and SaaS platforms.
• Proficient in Figma, Adobe Creative Cloud (Photoshop, Illustrator, etc.), and other modern design and prototyping tools (minimum 2-3 years of experience).
• Solid understanding of technical implementation, including WordPress, HTML/CSS, responsive behavior, booking widgets, and web performance considerations.
• At least 3 years of experience creating and optimizing conversion-focused web design, with the ability to apply UX principles, information architecture and content hierarchy, mobile-first/responsive mindset, accessibility (WCAG) best practices, and call-to-action best practices to support client goals and improve user engagement.
• Strong visual design skills, including typography, spacing, color, composition, branding, and visual hierarchy.
• Excellent communication and stakeholder management skills, with strong ability to articulate design decisions and effectively collaborate with cross-functional teams. Ability to mentor and guide junior designers.
• Stays current with emerging web design trends, UX patterns, accessibility standards, SEO best practices, and front-end capabilities.
• Experience working in Project Management systems like Airtable, Jira, Monday, etc. with demonstrated ability to prioritize and manage multiple projects and website assets, meeting deadlines while maintaining high-quality outputs.
• Schedule adjustments to support European team and client collaboration; regular overlap with European business hours required (e.g., 6:00 AM MT - 2:00 PM MT).
• Up to 30% travel to service our highest valued clients in-person.

Bonus Points

• Previous work in agency-like environments or developing/improving brand identity online.
• Understanding of SEO principles, CRO-informed best practices, Google Analytics, or Compliance solutions.
• A passion for tackling new challenges daily and contributing innovative ideas to improve the design function within FareHarbor.
• Bilingual speaking.

This role is ideal for a self-motivated designer who thrives in a collaborative environment and is eager to contribute to FareHarbor's mission of delivering exceptional digital products and websites.

Benefits

• Medical, dental + vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit
  • 22 weeks paid parental leave
  • 2 weeks paid grandparent leave
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $31.88/hour-$47.82/hour, plus 10% bonus potential


Please note you must be authorized to work in the United States for this position.

At FareHarbor, we believe making experiences better for everyone starts with fostering a workplace where every voice is heard and everyone is empowered to thrive. We're committed to inclusion, welcoming all qualified job seekers to apply and join our 'ohana.

FareHarbor is an equal opportunity employer in accordance with all applicable federal, state and local laws. We do not discriminate on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, national origin, disability, age, or veteran status, or any other classification protected by federal, state, or local law. If you need adjustments during the application or interview process, or on the job, we're here to support you. Please reach out to your recruiter to request any accommodations.

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Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.